Direct Marketing Program Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Oversee the marketing and profit & loss aspects of one or more direct marketing initiatives related to term life, travel accident, and guaranteed issue whole life products.

• Develop campaign strategies and implement marketing efforts to enhance market share and profitability.

• Evaluate customer segments, demographics, preferences, behaviors, needs, challenges, and opportunities.

• Create targeted marketing strategies for segments that align with business goals.

• Collaborate with the direct marketing team to launch multi-channel campaigns, incorporating both direct mail and digital strategies.

• Utilize marketing automation tools to assess campaign outcomes and enhance performance.

• Set KPIs and evaluate campaign effectiveness, providing recommendations for adjustments to Direct Marketing leadership.

• Prepare campaign pro formas for review and approval by leadership.

• Coordinate with Data Analytics, Audience Selection, and Mail Operations teams to design tests.

• Work closely with product teams, sales, and other departments to ensure segment marketing strategies align with overall business objectives.

• Share insights, recommendations, strategic direction, and performance metrics with stakeholders.

• Facilitate campaign kickoff and retrospective meetings.

• Provide creative direction and devise direct mail strategies with agencies while upholding creative integrity.

• Create messaging and content that aligns with the AAA Life brand.

• Collaborate with legal and compliance teams to ensure that creative work adheres to competitive and regulatory standards.

• Execute individual campaigns, both new and ongoing.

• Assist in the development of annual marketing strategies, business plans, budgets, and sales plan reporting.

• Keep track of the competitive landscape, insurance industry trends, and relevant regulations.

⛳️ Requirements

• A Bachelor’s degree in marketing, business, or a related field is preferred.

• A minimum of 5 years of demonstrated experience in relevant marketing roles.

• Experience in insurance marketing is an advantage.

• Strong analytical capabilities to interpret both quantitative and qualitative data.

• Familiarity with direct mail and digital marketing channels.

• Ability to perform the physical and concentration-related tasks outlined in the job description.

• AAA Life Insurance Company does not provide immigration sponsorship; candidates must not currently need or potentially require employer-sponsored immigration assistance.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Competitive salary and performance-based incentives.

• Opportunities for professional development and advancement.

• Flexible work arrangements and a supportive work environment.