Direct Mail Marketing Manager – Credit Card

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the complete direct mail creative process for the SoFi Credit Card, encompassing strategy, planning, creative development, stakeholder review, approval, production, and tracking.

• Direct creative strategy, quarterly planning, audience segmentation, personalization, measurement requirements, testing plans, and campaign briefs.

• Own the creative roadmap and collaborate with the creative agency on messaging, visual storytelling, offers, branding, and calls to action.

• Act as the daily campaign lead and primary point of contact among Product Marketing, creative and data strategy agencies, Marketing Data Science, internal stakeholders, and print vendors.

• Convert approved strategies into campaign plans, creative briefs, testing plans, and production requirements.

• Oversee monthly direct mail tests, creative variations, campaign timelines, production calendars, assets, versioning, samples, dependencies, risks, and bottlenecks.

• Maintain campaign matrices and ensure targeting and personalization information is accurate prior to each mailing.

• Conduct weekly status meetings and follow up on action items with stakeholders.

• Lead the Compliance and Legal review processes, ensuring quality control for direct mail materials.

• Manage campaign production and postage expenses while adhering to budget constraints.

• Assess campaign and creative test outcomes, translating data into optimization recommendations.

• Provide weekly performance updates and monthly reports to Product Marketing and cross-functional stakeholders.

• Keep abreast of competitive direct mail intelligence and share insights with the Marketing organization.

⛳️ Requirements

• Bachelor's degree with over 4 years of project management experience, ideally supporting direct mail or marketing campaigns in financial services or another highly regulated industry.

• Proven experience collaborating with cross-functional teams to implement complex, multi-channel campaigns and operational initiatives.

• Experience in managing high-volume direct mail, CRM, lifecycle, or integrated marketing creative execution, particularly in financial services, credit cards, banking, or other regulated industries.

• Strong project and production management capabilities.

• Proficiency in Google Workspace tools, especially Google Sheets, Docs, Slides, Gmail, Calendar, as well as Tableau and Snowflake.

• Experience in building and maintaining detailed trackers and production workflows.

• Solid understanding of creative development, production processes, version control, review/approval workflows, and vendor management.

• Experience working closely with Legal, Compliance, Creative, Marketing, Analytics, Data, and external production vendors.

• Exceptional attention to detail and ownership of tasks.

• Comfort in a test-and-learn environment utilizing campaign performance data.

• Excellent communication and organizational skills.

• Experience in financial services or credit card marketing is highly preferred, especially knowledge of regulated marketing, compliance reviews, disclosures, and credit-related communications.

🏝️ Benefits

• Comprehensive and competitive benefits package.

• Equal employment opportunities for all candidates.

• Reasonable accommodations available for candidates with physical or mental disabilities.