Digital Strategy, Marketing Specialist

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Create and implement strategies for digital growth and enhanced visibility.

• Take charge of SEO, AEO, GEO, and AI-search projects.

• Refine website content, landing pages, and customer experience journeys.

• Oversee campaigns across paid search, paid social, organic search, email, and partnerships.

• Formulate content and thought-leadership initiatives.

• Evaluate performance metrics, generate reports, and suggest enhancements.

• Collaborate with marketing teams, OEMs, technology, and channel partners.

• Convert technical capabilities into engaging digital content and marketing campaigns.

• Enhance market visibility and boost brand recognition.

• Propel quantifiable digital growth, increase qualified traffic, engagement, conversions, ROI, and marketing-related opportunities.

• Work closely with Marketing, Sales, Solutions, and technology partners.

⛳️ Requirements

• 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.

• Profound knowledge of technical SEO, content enhancement, analytics, and search strategy.

• Familiarity with AI-driven search, AEO, GEO, and generative search methodologies.

• Proven track record in creating measurable B2B digital marketing campaigns.

• Experience with website and CMS platforms, including WordPress.

• Excellent analytical, communication, and project management abilities.

• Capability to articulate complex technical solutions into persuasive marketing content.

• Self-motivated individual able to balance strategic planning, analysis, and implementation.

• Proficiency with tools such as Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO technologies, and generative AI platforms.

• Ability to function in an office or standard business setting.

• Extended periods of sitting and engaging with a computer may be necessary.

• Preferred: Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services.

• Preferred: Experience in marketing technology to government and commercial clients.

• Preferred: Knowledge of AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware ecosystems.

• Preferred: Experience with ABM or OEM/channel marketing.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• Flexible working arrangements.

• Collaborative and inclusive company culture.