Digital Store Director – Connectivity & Power Solutions

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Take ownership of the commercial success of GCG’s digital storefront, focusing on online revenue, gross margin, conversion, qualified lead generation, customer adoption, retention, engagement, and overall site performance.

• Create and implement strategies aimed at increasing digital revenue through product range, merchandising, pricing, inventory visibility, and the purchasing experience.

• Enhance Buy Now and Request for Quote pathways via funnel analysis, customer behavior insights, A/B testing, and experimentation.

• Boost digital lead generation through optimized landing pages, forms, product inquiry experiences, and the Contact an Expert pathways.

• Establish, track, and communicate key performance indicators.

• Oversee public and customer-specific online pricing in collaboration with commercial and functional teams.

• Collaborate with Sales to promote the adoption of online ordering, account management, and Request for Quote tools.

• Formulate strategies for onboarding, retention, re-engagement, reorder processes, loyalty, and account-based incentives.

• Provide tailored digital experiences, including contract pricing, account-specific product visibility, order history, reorder tools, and product suggestions.

• Manage the quality and commercial effectiveness of the digital product catalog.

• Spearhead digital product launches from setup through content development, pricing coordination, category placement, search visibility, and launch readiness.

• Enhance product discovery and increase basket size through improved taxonomy, navigation, filters, search optimization, product ranking, cross-selling, and upselling strategies.

• Supervise storefront performance, availability, and customer-facing functionalities.

• Act as the primary business administrator for the Optimizely B2B Commerce platform.

• Drive the identification, prioritization, testing, and resolution of platform issues.

• Collaborate with Information Technology, developers, vendors, and stakeholders to ensure platform stability, integrations, data quality, security, and fraud prevention.

• Convert digital priorities into actionable requirements, project plans, development tickets, testing plans, launch activities, and measurable outcomes.

• Build partnerships across Sales, Marketing, Procurement, Operations, Finance, Customer Service, Information Technology, product teams, and external platform partners.

• Report on digital-store performance, customer trends, commercial opportunities, platform risks, and priorities to senior leadership.

• Coach, lead, and develop team members.

• Execute other duties as assigned.

⛳️ Requirements

• Minimum of five years of progressively responsible experience in ecommerce, digital commerce, digital merchandising, or a related field.

• Proven track record of owning or significantly influencing digital revenue, conversion rates, qualified lead generation, customer engagement, or ecommerce growth.

• Experience in managing a digital storefront or ecommerce platform, including product catalog management, pricing, merchandising, search, navigation, checkout, Request for Quote workflows, or user experience.

• Strong grasp of ecommerce performance metrics.

• Experience in translating digital and transactional data into actionable insights.

• Solid understanding of product catalog structure, product attributes, taxonomy, onsite search, navigation, product-detail pages, and related ecommerce operations.

• Experience in coordinating cross-functional efforts with Sales, Marketing, Operations, Procurement, Information Technology, Customer Service, or related teams.

• Ability to effectively lead people while also contributing directly to platform, merchandising, analytical, and operational tasks.

• Strong analytical and problem-solving abilities.

• Excellent organizational and execution capabilities.

• Strong written and verbal communication skills.

• Capacity to work independently, take initiative, develop practical solutions, and achieve measurable results.

• Proficiency in Microsoft Office applications, particularly Excel.

• Willingness to travel approximately 10%.

• Bachelor’s degree in Business, Marketing, Ecommerce, Analytics, or a related field, or equivalent relevant experience (preferred).

• Experience in a business-to-business ecommerce environment or with technical, industrial, electrical, wire and cable, automation, connectivity, or distribution products (preferred).

• Familiarity with Optimizely B2B Commerce or a similar enterprise ecommerce platform (preferred).

• Experience with enterprise resource planning systems, customer relationship management platforms, product information management tools, analytics platforms, and third-party ecommerce integrations (preferred).

• Background in managing customer-specific pricing, contract pricing, complex product catalogs, Request for Quote workflows, or account-based digital commerce experiences (preferred).

• Awareness of experimentation, A/B testing, customer cohort analysis, digital personalization, automated reorder programs, loyalty strategies, and customer re-engagement workflows (preferred).

• Experience collaborating with development teams or external agencies through formal ticketing, prioritization, testing, and release-management processes (preferred).

🏝️ Benefits

• Eligibility for an annual bonus based on company and individual performance.

• Multiple medical plan options (CDHP and PPO).

• Company-paid life and disability insurance.

• 401(k) plan with company match.

• Supplemental critical illness, accident, and hospital indemnity plans.

• Paid time off plan with holidays included.

• Paid parental leave.

• Paid compassionate care leave.

• Employee Assistance Program (EAP).

• Wellness incentives.

• Telehealth access.

• Dental and vision plans.

• FSAs/HSAs with company contributions.

• Pet insurance.

• Legal services.

• ID theft protection.