Digital PR/SEO Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Design and implement Digital PR strategies through outreach to media, journalists, bloggers, and influencers.

• Identify and develop stories, data, and linkable assets to generate editorial coverage.

• Manage and cultivate relationships with relevant media, publishers, and bloggers.

• Plan and execute link-building campaigns based on digital PR.

• Measure and report the impact of campaigns on SEO, including mentions, backlinks, domain authority, and brand searches.

• Apply on-page and off-page SEO to maximize the value of PR campaigns.

• Optimize profiles and content on TikTok, Instagram, YouTube, Pinterest, and LinkedIn.

• Amplify stories and linkable assets on social media.

• Monitor brand mentions and social conversations.

• Research keywords and analyze trends to identify content opportunities.

• Coordinate with the content team to create SEO-friendly pieces.

• Collaborate with Communication, Tech, PPC, UX, CRO, Automation, and Social Media teams.

• Monitor, analyze, and report performance using Google Analytics, Search Console, Sistrix, SEMrush, Ahrefs, and mention monitoring tools.

• Stay updated on trends and developments in Digital PR and SEO.

⛳️ Requirements

• 1-3 years of experience in Digital PR, digital communication, or link-building through media outreach.

• Proven experience managing relationships with journalists, media, or publishers, along with a personal contact portfolio.

• Strong written communication skills and the ability to create engaging pitches and content for media.

• Knowledge of on-page and off-page SEO and its relation to PR strategies and domain authority.

• Ability to research and analyze trends, user behavior, and media coverage opportunities.

• Familiarity with Google Analytics, SEMrush, Ahrefs, Sistrix, Screaming Frog, and Google Search Console.

• Familiarity with Looker Studio.

• Strategic approach to enhancing the recognition, visibility, and performance of online projects.

• Advanced knowledge of Google Sheets and Excel.

• Experience in a PR agency, communication, or media is a plus.

• Technical knowledge in SEO, automation with Make or n8n, project management tools, UX, HTML, CSS, JavaScript, XPath, Regex, and Python will be valued.

• Sufficient English proficiency to conduct outreach to international media and collaborate with international teams.

🏝️ Benefits

• Salary of 28,000-32,000 euros/year + bonus linked to company profits.

• Good work-life balance.

• No predefined working hours.

• 25 working days of vacation.

• Option to take half-days off.

• Ability to take up to 5 additional unpaid vacation days.

• 5 days of parental leave.

• Meal, transportation, and childcare assistance through Cobee.

• Permanent contract.

• Work from wherever you want.

• Opportunities for learning and developing new skills.

• Possibilities for increased professional responsibilities.

• Tools for receiving anonymous feedback and improving team well-being and happiness.

• Resources for mental health support.

• In-person team-building activities at least twice a year.

• Weekly online events.

• Optional office location in Valencia.