Digital Performance Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, implement, and enhance paid media campaigns on Google Ads and Meta Ads, with a primary focus on lead generation and conversions.

• Oversee campaign budgets, assess performance, and adjust investments based on the outcomes.

• Establish targeting, audience segmentation, remarketing, and A/B testing strategies.

• Track performance metrics and recommend ongoing improvement efforts.

• Set up and monitor events, conversions, and tags utilizing Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Guarantee precise tracking of campaigns and acquisition channels through the creation and management of UTMs.

• Evaluate the user journey to identify areas for optimizing the conversion funnel.

• Assess the website’s organic performance and assist with SEO initiatives.

• Oversee lead generation, segmentation, and nurturing tasks via RD Station.

• Create automation workflows, Lead Scoring models, and relationship-building journeys.

• Facilitate cooperation between the Marketing and Sales teams by monitoring lead progression.

• Develop and maintain marketing performance dashboards and reports.

• Track metrics and KPIs including CPL, CPA, CPC, CTR, conversion rate, ROAS, ROI, and CAC.

• Conduct performance analyses and create presentations, generating insights to aid in decision-making.

• Monitor the effectiveness of campaigns, products, brands, and the operational regions of the company.

• Collaborate with Marketing, Sales, Content, and Technology teams to ensure the execution of digital strategies.

• Discover new opportunities, tools, and channels to enhance lead acquisition, conversion, and engagement.

⛳️ Requirements

• Strong understanding of paid media, with hands-on experience in Google Ads (Search, Display, Performance Max, and YouTube) and Meta Ads (Facebook and Instagram).

• Proficient in structuring, managing, and optimizing campaigns; defining target audiences; implementing remarketing strategies; and overseeing budgets.

• Demonstrated experience in conducting A/B tests and optimizing campaigns aimed at conversion, performance, and cost efficiency.

• Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and other digital measurement tools.

• Proven ability to configure and monitor events, conversions, UTMs, and campaign tracking.

• Competence in data analysis, identifying lead sources, and interpreting conversion-funnel performance.

• Knowledge of SEO practices, including keyword research, search intent, on-page SEO, competitor analysis, and organic acquisition strategies.

• Experience with CRM and marketing automation tools, preferably RD Station Marketing.

• Understanding of lead segmentation, Lead Scoring, lead nurturing, and the integration of Marketing and Sales.

• Background in managing email marketing campaigns and analyzing lead-to-opportunity conversion rates.

• Proficiency in Excel and/or Google Sheets for data analysis and performance tracking.

• Experience with Looker Studio or similar Business Intelligence (BI) tools.

• Knowledge in creating dashboards and monitoring marketing KPIs.

• Familiarity with performance metrics and KPIs such as CPL, CPA, CPC, CTR, conversion rate, ROAS, ROI, and CAC.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Life insurance

• Partnership with SESC for health and leisure activities

• Partnership with SENAC, offering a 20% discount on all courses

• TotalPass – available after the employment confirmation period

• Remote work may be an option