Digital Media Planner – Paid Media, Performance Marketing

This is a fully remote position, open to applicants in Argentina, +5 more countries.

📋 Description

• Develop, launch, conduct quality assurance, and enhance paid media campaigns utilizing Google Ads and Meta Ads Manager.

• Oversee campaign structures, targeting strategies, bids, budgets, and creative assets.

• Daily monitor pacing and performance, implementing proactive optimizations as needed.

• Evaluate campaign outcomes through platform analytics, search trends, auction signals, creative performance, and ecommerce data.

• Compile regular performance reports detailing changes, optimizations, and forthcoming steps.

• Conduct and document organized A/B testing across audiences, keywords, bidding strategies, formats, and placements.

• Collaborate with brand and creative teams to address creative fatigue, asset requirements, and channel performance feedback.

• Resolve ad disapprovals, account flags, and platform support issues.

• Leverage Triple Whale, platform automation, and AI workflows to enhance reporting and campaign optimizations while ensuring the accuracy of source data.

• Directly report to the Performance Media Marketing Manager.

⛳️ Requirements

• A minimum of 2 years of hands-on experience in paid media, preferably within an agency or a fast-paced DTC/ecommerce setting.

• Demonstrated experience in building, pacing, and optimizing campaigns in both Google Ads and Meta Ads Manager.

• Strong analytical abilities to interpret campaign metrics, budget pacing, testing data, and market trends.

• Comprehensive understanding of account architecture, bidding strategies, audience targeting, and troubleshooting.

• Excellent written and verbal communication skills.

• Strong organizational abilities with a significant bias for action.

• Comfortable using AI-assisted workflows in a responsible manner.

• Proficiency in English is required.

• Must reside in Latin America and be available for full-time work during U.S. Eastern Time hours.

• Bonus: Experience with programmatic media and campaigns.

• Bonus: Familiarity with Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, or DSP.

• Bonus: Knowledge of Triple Whale, Shopify, or other DTC ecommerce analytics platforms.

• Bonus: Experience with CTV/OTT, audio/podcasts, or paid influencer promotions.

• Bonus: Previous work experience in CPG, consumer health, dietary supplements, or regulated consumer sectors.

🏝️ Benefits

• Compensation provided in USD.

• Fully remote work opportunity within Latin America with flexible scheduling options.

• Opportunities for career advancement with international clients and dynamic projects.

• Long-term independent contractor agreement.

• No additional benefits such as paid time off, health insurance, etc.