Digital Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and implement paid digital media campaigns across various platforms including paid social, paid search, display/programmatic, video, and other performance media outlets.

• Develop media plans that encompass channel mix, audience targeting strategies, budget distribution, campaign timing, benchmarks, measurement, and optimization schedules.

• Oversee campaign setup and trafficking, which includes targeting, bids, budgets, placements, creative rotation, tracking parameters, conversion events, and conducting pre-launch quality checks.

• Track campaign pacing and performance, making optimizations to enhance reach, impressions, CPM, CPC, CTR, CPA, conversion rates, ROAS, and client-specific KPIs.

• Conduct structured testing across various audiences, creative assets, placements, bidding strategies, landing experiences, and channel combinations.

• Manage budgets and forecasts, identify pacing challenges, and suggest reallocations as necessary.

• Collaborate with Analytics and client-facing teams to produce accurate, actionable reports aligned with campaign objectives.

• Coordinate asset requirements, platform specifications, deadlines, and performance insights with other teams.

⛳️ Requirements

• 3-5 years of direct experience in digital media buying or performance marketing.

• Background in an agency, marketing technology, promotions, loyalty, retail media, or consumer brand environment is preferred.

• Proven experience managing significant paid media budgets and optimizing campaigns across various digital channels.

• Proficient in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs.

• Understanding of key metrics such as CPM, CPC, CTR, CPA, conversion rates, frequency, reach, and ROAS.

• Familiarity with pixels, conversion events, UTMs, attribution windows, tag management, privacy regulations, and platform measurement constraints.

• Strong skills in Excel or spreadsheet applications.

• Capability to analyze performance data, identify anomalies, and effectively communicate recommendations.

• Excellent written and verbal communication skills.

• Experience with promotions, loyalty, shopper marketing, retail media, or CPG campaigns is a significant advantage.

• Comfort in collaborating with distributed teams and clients across different time zones.

🏝️ Benefits

• Competitive and comprehensive total rewards package.

• Remote work arrangement.

• Flexible scheduling around launches, reporting deadlines, or campaign challenges.