Digital Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop, implement, and manage comprehensive marketing strategies, which include newsletters, UGC campaigns, and PR initiatives.

• Launch campaigns on Google Ads and Facebook to boost CARBO's brand visibility.

• Identify, engage, and foster relationships with influencers and sponsors.

• Coordinate influencer marketing campaigns and evaluate their effectiveness.

• Utilize Facebook Business Manager, Google Ads, and Google Analytics to track campaign performance, refine strategies, and create reports.

• Collaborate in producing engaging, brand-consistent content across various platforms.

• Oversee and manage content timelines and deadlines.

• Design and implement targeted email and SMS marketing campaigns.

• Assess customer success and engagement using Hotjar and review platforms.

• Provide assistance during weekends, holidays, and emergencies as required.

• Work alongside the content creation and sales teams to align strategies and enhance marketing efforts.

• Take proactive steps to introduce new strategies aimed at promoting CARBO brand growth.

• Remain informed about marketing trends and tools while striving for continual improvement.

⛳️ Requirements

• Demonstrated experience with online marketing tools such as Facebook Business Manager, Google Ads, Google Analytics, email and SMS marketing platforms, UGC campaigns, PR outreach, sponsorships, and influencer marketing.

• Positive demeanor, strong problem-solving skills, analytical mindset, and meticulous attention to detail.

• Ability to thrive under pressure and meet stringent deadlines.

• Exceptional written and verbal communication capabilities.

• Creative and innovative thinking along with effective problem-solving skills.

• Tech-savvy with the ability to swiftly learn and adapt to new marketing tools and software independently.

• A relevant degree or certification in Marketing, Communications, Business, or a related field is preferred.

• Willingness to participate in paid training and adapt to CARBO's distinctive work environment.

• Availability to assist during weekends, holidays, and emergencies when necessary.

• Multilingual skills are an advantage.

• A passion for cycling is a plus.

🏝️ Benefits

• Employees have the option to work remotely or from home.

• Paid training prior to officially joining the team.