Digital Marketing Manager – Meta Ads, Google Search

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of and expand the company's online sales via paid digital acquisition strategies.

• Develop, initiate, and enhance paid advertising campaigns on Meta (Facebook and Instagram), including catalog ads, retargeting efforts, and creative testing.

• Oversee Google Search and Shopping campaigns, manage Google Merchant Center product feeds, and conduct GA4 reporting.

• Establish and maintain Meta Pixel, Conversions API, server-side tracking, and Google conversion tracking systems.

• Create customer lists and audiences for retargeting and lookalike campaigns.

• Collaborate with the internal team to plan creative strategies and brief photo and video content for advertisements.

• Provide monthly reports on spending, revenue, ROAS, and upcoming tests.

• Ensure that advertisements are aligned with actual stock levels, made-to-order items, and delivery timelines.

• Work in tandem with internal teams to translate manufacturing capabilities and delivery information into profitable, high-converting campaigns.

⛳️ Requirements

• Proven, hands-on experience in managing paid Meta ad campaigns (Facebook and Instagram) for e-commerce or physical product enterprises, supported by a track record of successful outcomes.

• Demonstrated expertise in managing Google Ads (Search, Shopping) and Google Merchant Center feeds.

• Practical experience in establishing and troubleshooting Meta Conversions API (CAPI), server-side tracking, Google conversion tags, and GA4 analytics.

• Understanding of basic SEO best practices and familiarity with email marketing platforms (e.g., Klaviyo or similar).

• Exceptional written English communication skills and the ability to autonomously manage multi-channel digital marketing in a remote environment.

• Preferred working knowledge of Shopify administration (products, collections, app ecosystems, and ad feed synchronization).

• Direct experience in marketing made-to-order, customized, or low-volume manufactured products with longer delivery lead times is preferred.

• Practical skills in directing, editing, or creating photo and video assets designed for social advertising formats are preferred.

• A structured, data-driven method for testing creative variations, bidding strategies, and target demographics without relying solely on platform-reported metrics.

• Strong ownership mentality, capable of diagnosing unexpected declines in ROAS, tracking discrepancies, or proactive campaign overspend monitoring.

• Clear and organized communication style suitable for briefing creatives and aligning marketing expenditures with operational capacities.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive compensation package with performance incentives.

• Access to continuous learning and professional development resources.

• Flexible work arrangements to support work-life balance.