Digital Marketing Manager – B2B, HubSpot, Growth Marketing, Automation

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Collaborate with cross-functional account teams to implement impactful initiatives and customer journeys from inception to launch.

• Develop and execute cross-channel programs that align with client KPIs and key moments in the customer journey.

• Partner with client stakeholders to operationalize strategies based on programs.

• Lead both internal and external strategic meetings.

• Supervise the creation of emails, forms, landing pages, reports, and related marketing infrastructure.

• Construct custom multichannel reports and establish reporting processes.

• Ensure data hygiene and maintain standards for data/list integrity.

• Manage data and integrations between marketing and sales platforms.

• Engage in campaign planning, including timelines, budgets, status updates, and messaging/copy.

• Identify customer segments and design loyalty and engagement programs.

• Recognize and address CRM-related risks.

• Develop service narratives and business cases for new engagement opportunities.

• Clearly convey CRM business and functional requirements to both internal and external stakeholders.

⛳️ Requirements

• Proficiency in CRM platforms; HubSpot is preferred, but not mandatory.

• Competence in implementing and optimizing CRM workflows for customer experience journeys.

• Skills in list hygiene and lead scoring.

• Knowledge of customizing performance marketing channels to fit unique customer journeys and/or Account Based Marketing needs.

• Experience in identifying new marketing channels and target audiences.

• Proven track record in creating marketing strategies that engage, inform, and inspire innovation and continuous optimization for clients.

• Comfortable collaborating and presenting, both internally and to clients.

• Creative problem-solving skills and the ability to work independently, even without clear directions.

• Capability to design and optimize processes in real time.

• Over 2 years of B2B strategy experience in-house or at an agency is preferred.

🏝️ Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance.

• 401(k) with matching contributions.

• Paid time off starting at 15 days.

• Paid holidays.

• Paid sick days.

• Paid personal days.

• Flexible Fridays.

• Option for fully remote work.

• Access to senior management and mentoring opportunities.

• Optional COVID-safe company gatherings.