Digital Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Collaborate with campaign teams to create digital journeys for both global and regional campaigns.

• Partner with Field Marketing teams to offer strategic digital guidance and tactical assistance.

• Design and implement account-based marketing campaigns aimed at enhancing customer lifecycle and retention.

• Plan, execute, and refine multi-channel digital marketing initiatives across search, display, paid social, email, programmatic, and SEO.

• Drive optimization, scalability, efficiency, and best practices for digital channels.

• Manage project priorities to ensure timely, precise, and high-quality delivery.

• Monitor digital marketing trends within the APJ region and identify concepts to test and expand.

• Track, analyze, and report on KPIs such as CPL, ROAS, CTR, conversion rates, and engagement metrics.

• Utilize GA-4, Salesforce, Tableau, and Looker to generate actionable performance insights and reporting frameworks.

• Build and enhance a regional Demand Creation Hub and team.

• Collaborate with Marketing Analytics to uphold reliable regional demand creation reporting.

• Advocate for local customers by delivering exceptional digital engagement experiences throughout their journeys.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 5–8 years of demonstrated experience in digital marketing, preferably within the B2B or Technology sector across the Asia Pacific region.

• Strong grasp of SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, and content marketing.

• Hands-on experience with analytics and CRM/marketing automation tools such as GA-4, Marketo, and Salesforce.

• Excellent project management abilities.

• Strong communication and copy-editing skills in English.

• Capacity to adapt strategies for various regional markets and diverse audiences.

• Experience collaborating cross-functionally with global, regional, and local marketing and product teams.

• Proven track record of building teams, whether directly or indirectly.

• Ability to track regional KPIs and manage sub-regional digital channel and activation needs.

🏝️ Benefits

• Competitive pay.

• Generous time off.

• Ample parental leave.

• Ample wellness leave.

• Healthcare.

• Retirement savings program.

• Volunteering and donation support.