Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the company's marketing engine as it shifts from relying on external agencies to establishing in-house operations.

• Implement technical, on-page, and off-page SEO strategies; perform competitor analysis, keyword research, content optimization, and landing-page enhancements.

• Oversee and expand paid acquisition efforts across Google Ads, Meta (Facebook and Instagram), and retargeting channels while managing budgets responsibly.

• Conduct A/B testing on ad creatives, copy variations, and audience segments; monitor CPA, ROAS, lead-to-opportunity conversion rates, and CPQL.

• Lead technical quality assurance and content audits for the upcoming website launch, ensuring optimal UX, mobile responsiveness, and conversion architecture.

• Manage website updates, landing-page construction, speed optimization, CMS administration, hosting, domain, and DNS transitions.

• Implement and refine automated lead workflows, qualification triggers, and multi-touch nurturing sequences within Odoo CRM.

• Enhance the marketing-to-sales transition, pipeline conversion, data integrity, tracking, and customer journey attribution.

• Develop seasonal promotional strategies, campaign schedules, and multichannel launch plans.

• Create copy and visual assets for social media, email marketing, and digital advertising funnels.

• Oversee design and print production for trade shows and retail promotions, including gazebos, flags, banners, brochures, and vehicle specifications.

• Ensure brand consistency across digital platforms and large-format physical materials while coordinating with print and merchandise suppliers.

• Create executive dashboards to track traffic, rankings, pipeline volume, and marketing ROI.

• Provide weekly and monthly performance reports focused on commercial outcomes with revenue-oriented optimizations.

⛳️ Requirements

• A minimum of 5 years of proven experience in digital marketing, ideally in roles such as Senior Strategist, Growth Marketer, or Digital Marketing Manager.

• A track record of independently managing five-figure advertising budgets within Google Ads and Meta Ads Manager, demonstrating verified ROI/ROAS results.

• Proven technical and content SEO skills, reflected by measurable improvements in top-3 Google rankings for high-intent keywords.

• Hands-on experience with CMS and web management, including landing page optimization, UX assessments, and basic technical upkeep.

• Strong familiarity with CRM systems and automated email workflows, preferably with comprehensive lead attribution setups.

• Native-level proficiency in professional English (both written and spoken), along with persuasive copywriting and editing skills.

• Demonstrated ability to work independently during Australian business hours, prioritizing tasks and achieving results with little oversight.

• Direct experience in marketing to the Australian consumer market, especially in sectors such as automotive, off-road touring, caravan/camping, or high-value lifestyle manufacturing — preferred but not mandatory.

• Practical administrative experience with Odoo CRM or similar ERP/CRM systems — preferred but not mandatory.

• A basic understanding of DNS, domain routing, cPanel/server hosting, and website migration processes — preferred but not mandatory.

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or advanced skills in Canva for creating print-ready, bleed-compliant vector graphics — preferred but not mandatory.

• Previous experience successfully transitioning marketing operations from an external agency to an agile in-house environment — preferred but not mandatory.

🏝️ Benefits

• Observance of Australian public holidays

• Flexible remote work options

• Work during Australian business hours