Digital Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement comprehensive digital marketing campaigns across email, paid media, landing pages, and various digital platforms.

• Take ownership of email marketing initiatives, encompassing audience segmentation, campaign strategy, copywriting, execution, testing, reporting, and optimization.

• Create multi-touch journeys that engage enterprise prospects and aid in consumer acquisition throughout the marketing funnel.

• Collaborate with Product, Content, Sales, and other key stakeholders to ensure alignment on targeting, messaging, offers, and timing of campaigns with business goals.

• Enhance and streamline the digital panelist recruitment process.

• Oversee campaign execution in partnership with external agencies, vendors, and platform collaborators.

• Track budgets and performance metrics, reallocating resources towards the most effective audiences, channels, and strategies.

• Provide briefs, review, and implement creative and messaging that adhere to channel requirements, brand standards, and compliance regulations.

• Direct A/B testing across segmentation, subject lines, copy, creative assets, landing pages, calls to action, and channel strategies.

• Convert campaign data into dashboards, performance reports, and actionable recommendations for senior management.

• Manage multiple intricate campaigns and deadlines while ensuring precision, quality, and thorough follow-through.

⛳️ Requirements

• 6–9 years of experience in digital marketing, specifically in email marketing, performance marketing, demand generation, or a related discipline.

• Strong, hands-on expertise in planning, launching, and optimizing email marketing initiatives.

• Experience working within a multinational or international organization across diverse markets, cultures, or regions.

• Professional fluency in both English and Spanish.

• Outstanding written and verbal communication skills in English.

• Proven experience supporting B2B lead generation and B2C acquisition initiatives.

• Ability to leverage data, testing, and performance insights to enhance campaign effectiveness.

• Experience in managing relationships with external agencies, vendors, or marketing partners.

• Working knowledge of media mix modeling, attribution, funnel measurement, and channel performance metrics.

• Familiarity with marketing technology and CRM systems such as Pardot/MCAE, HubSpot, Marketo, and Salesforce.

• Advanced skills in Google Workspace, including Sheets, Slides, and Docs.

• Capability to juggle multiple priorities, complex campaigns, and stringent deadlines.

• Experience with multi-touch attribution and lifecycle or lead-nurturing programs.

• Understanding of paid media platforms and digital audience targeting strategies.

• Familiarity with AI tools such as ChatGPT or Claude.

• Experience in presenting campaign performance, insights, and recommendations to senior leadership.

🏝️ Benefits

• Option for remote work.

• Commitment to equal opportunities in a diverse and inclusive workplace.

• A work environment that is free from discrimination and harassment.