Digital Marketer

This is a fully remote position, open to applicants in Kansas, +3 more states.

📋 Description

• Develop and oversee multi-channel marketing campaigns across social media, search engines, email, and display advertising.

• Create campaign calendars that align with organizational objectives, health awareness months, and program launches.

• Collaborate with internal teams to ensure campaigns are in sync with ongoing initiatives and service offerings.

• Plan and execute offline marketing initiatives, including print ads, radio spots, direct mail campaigns, and community bulletin placements.

• Design brochures, posters, banners, and various physical outreach materials.

• Coordinate with local newspapers, magazines, and broadcast media for advertising placements and feature stories.

• Manage vendor relationships for printing, signage, and promotional merchandise.

• Monitor reach, response rates, and ROI of traditional marketing campaigns.

• Write, edit, and publish content on social media platforms, email newsletters, and website pages.

• Create visuals, videos, and narratives in collaboration with the Publicist and Graphic Designer.

• Oversee daily postings, engagement, and monitoring on Facebook, Instagram, LinkedIn, and new channels.

• Respond to comments, messages, and inquiries from the audience.

• Track and report on campaign KPIs.

• Analyze campaign data and provide recommendations for improvements in reach, conversions, and ROI.

• Conduct A/B testing for ad creatives, messaging, and audience targeting.

• Optimize web pages and blog posts to enhance search visibility.

• Collaborate with web developers to ensure usability, accessibility, and alignment with marketing strategies.

• Update landing pages and service-related information as needed.

• Support Pacific Health Group’s mission to enhance health outcomes through community-focused healthcare services.

⛳️ Requirements

• 3–5 years of experience in digital marketing, ideally within the healthcare, nonprofit, or mission-driven sectors.

• Demonstrated expertise in managing paid advertising campaigns on platforms such as Google, Facebook, and Instagram.

• Proficient in email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).

• Strong writing and editing capabilities for digital content.

• Working knowledge of SEO best practices and Google Analytics.

• Ability to analyze data and make informed, data-driven marketing decisions.

• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.

• Must be open to working occasional evenings and weekends as required.

🏝️ Benefits

• 160 Hours of Paid Time Off (PTO).

• 12 Paid Holidays each year, including your birthday and one floating holiday after one year of employment.

• 4 Paid Volunteer Hours each month.

• Bereavement Leave, which includes provisions for Fur Baby Bereavement.

• 90% Employer-paid Employee-Only Medical Benefits.

• Flexible Spending Account (FSA).

• Short-Term & Long-Term Disability and Accidental Death & Dismemberment (AD&D) coverage.

• Employee Assistance Program (EAP).

• 401(k) plan with Company Match.

• Monthly Stipend.

• Opportunities for professional development and career advancement.

• Employee Discounts through Great Work Perks and Perks at Work.

• Quarterly In-Person Events.