Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the strategy for paid digital initiatives across search, social media, and programmatic channels.

• Manage a substantial budget dedicated to paid digital campaigns along with a specific budget for experimentation.

• Plan, implement, and optimize campaigns aimed at customer acquisition.

• Troubleshoot and enhance campaigns throughout the marketing funnel.

• Utilize DSPs, Meta, Google Ads, and Microsoft Ads to meet growth objectives.

• Test new channels, tactics, and formats, determining what is scalable.

• Evaluate paid performance through incrementality testing, first-party data, and offline conversion tracking.

• Navigate challenges associated with signal loss and advertising regulations in healthcare.

• Transform extensive data sets into actionable recommendations that boost efficiency and return on investment (ROI).

• Collaborate with marketing, creative, and data teams while managing external partnerships.

• Provide mentorship to junior team members.

• Cultivate relationships with external partners and stakeholders across various functions.

• Enhance paid digital capabilities through the use of AI tools and automation.

• Streamline and automate reporting, analysis, creative iteration, and campaign workflows.

• Oversee budget delivery, invoicing, investment tracking, and forecasting.

• Contribute to the profitability of the department and the efficiency of campaigns.

⛳️ Requirements

• A minimum of 7 years of experience in managing paid digital campaigns.

• Practical experience with Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.

• Proven track record managing annual paid budgets exceeding $5 million.

• Deep understanding of the digital advertising landscape, particularly in the US and Canadian healthcare sectors.

• Experience in paid search, paid social, and programmatic display advertising.

• Skilled in crafting and testing performance-driven ad messaging.

• Advanced proficiency in Google Sheets and Slides.

• Excellent analytical abilities and experience handling large data sets.

• Strong numerical and written communication skills.

• Ability to work collaboratively across various functions.

• Experience in managing budgets, invoicing, and margin management.

• Familiarity with both B2B and B2C healthcare environments.

• Knowledge of A/B testing methodologies and frameworks.

• Proficient in Google Analytics and Looker Studio.

• Experience in developing and implementing marketing strategies for a multi-product platform catering to SMB and Enterprise clients.

🏝️ Benefits

• Flexible PTO.

• Competitive salary.

• RRSP/401k matching.

• Comprehensive benefits package.

• Customizable coverage options.

• Access to paramedical services.

• Health Savings Account (HSA).

• Discounts on high-quality wellness products through Fullscript.

• Opportunities for continuous learning.

• Budgets allocated for training.

• Company-wide initiatives for learning.

• Flexibility for hybrid and remote work arrangements.