Senior Digital Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Oversee Form3’s strategy for digital growth and demand generation.

• Develop go-to-market strategies for products, propositions, markets, and key announcements.

• Design integrated, multi-channel programs that generate awareness, engagement, qualified leads, and pipeline.

• Establish account-based marketing initiatives for high-value prospects and strategic accounts.

• Leverage AI, automation, and marketing technology to enhance targeting, personalization, lead generation, and campaign effectiveness.

• Track performance throughout the marketing funnel and provide insights-driven recommendations.

• Enhance website performance, conversion rates, user journeys, and marketing-driven engagement.

• Report directly to the Marketing Director.

• Collaborate closely with Sales, Customer Success, Product, and the broader Marketing team.

• Align marketing initiatives with commercial objectives and pinpoint opportunities within strategic accounts.

⛳️ Requirements

• At least 6 years of experience in B2B digital marketing, demand generation, or campaign management.

• Significant experience in developing campaign strategies and executing integrated marketing campaigns.

• Demonstrated ability to connect marketing investments to revenue growth and ROI.

• Proficiency in account-based marketing, audience segmentation, pipeline generation, and campaign activation.

• Hands-on experience utilizing AI, automation, and marketing technology to enhance campaign performance.

• Strong digital marketing skills across websites, landing pages, email, paid media, search, and social platforms.

• Excellent analytical and performance-reporting abilities.

• A commercial and customer-centric mindset.

• Outstanding communication and stakeholder management skills.

• Capability to collaborate effectively across various functions.

• Experience in technology, SaaS, Fintech, or payments is preferred.

• Working experience across multiple markets, such as the UK, Europe, and North America, is a plus.

• Familiarity with Salesforce, Pardot, Salesloft, Cognism, and ZoomInfo is advantageous.

🏝️ Benefits

• Fully remote, with a flexible business model.

• Options for part-time working arrangements.

• Promotes a healthy work-life balance.

• Comprehensive benefits package available on the careers page.

• Equipment supplied for remote work.

• Support provided during the initial days, including visits from team members to the office.