Online Marketing Manager – B2B Audiences

This is a fully remote position, open to applicants in Germany.

📋 Description

• Enhance and expand LUMITOS’s digital marketing initiatives.

• Craft engaging campaign ideas and generate high-conversion copy for online presentations, email campaigns, and landing pages.

• Formulate innovative strategies for leading B2B portals.

• Independently develop campaigns aimed at achieving sustainable traffic growth.

• Evaluate campaign effectiveness and create insightful reports.

• Report directly to the Head of Marketing.

• Brief and collaborate with external partners, including graphic designers, web designers, and SEO/SEA agencies.

• Contribute to business growth and drive the digital transformation of B2B marketing across Europe.

• Serve as a collaborative partner for online marketing peers and actively foster innovation.

⛳️ Requirements

• Minimum of 5 years of experience in online marketing.

• Proficient in using various online marketing tools, with a solid understanding of their effects and the ability to interpret performance metrics.

• Experience in designing, executing, and assessing the success of online campaigns.

• Strong communication abilities.

• Excellent proficiency in both written and spoken German and English.

• Demonstrated experience in creating effective email marketing campaigns using platforms such as HubSpot, Inxmail Professional, or Evalanche.

• Extensive knowledge of marketing automation systems like HubSpot, Pardot, or Marketo.

• Familiarity with web analytics, mouse tracking, and heatmaps.

• Knowledge of agile methodologies and tools like JIRA, Confluence, OKRs, and Value Proposition Design.

• Experience in managing social media campaigns targeting B2B audiences.

• Understanding of neuromarketing principles with practical application experience.

• Strong working knowledge of SEO and SEA.

• Proficient in image and video editing as well as MS Office.

• Experience with webinars, preferably using GoToWebinar or ON24.

🏝️ Benefits

• Flexible working hours customized to your needs.

• Options for home office and remote work.

• Flat hierarchies that facilitate quick decision-making and reduce coordination overhead.

• State-of-the-art workplace designed for activity-based working.

• Workspace equipped with a high-performance PC, dual monitors, a softphone, and a headset.

• Utilize Salesforce, HubSpot, Office 365, JIRA, Confluence, and other cloud-based software.

• Height-adjustable desks available.

• Weekly knowledge-sharing sessions across the entire team.

• Comfortable lounge area featuring a well-equipped kitchen.

• Convenient access to restaurants, bakeries, supermarkets, dry cleaning, hairdressers, and a gym in the nearby area.

• Easily reachable by suburban train, bicycle, or car.