Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Familiarize yourself with the brand, its products, and customers to vividly represent the brand across digital platforms.

• Collaboratively develop and take ownership of a 12-month digital marketing strategy alongside the founder.

• Convert brand and commercial objectives into a precise digital action plan.

• Drive the growth of online sales, revenue, conversion rates, average order value, and ROAS.

• Strategically manage the digital marketing budget and provide performance and return reports.

• Leverage data and analytics to prioritize initiatives and optimize the sales funnel.

• Present rolling two-month execution plans accompanied by weekly reports and monthly strategic meetings.

• Plan, execute, and refine Google Ads and Meta campaigns.

• Develop and enhance Klaviyo flows and campaigns, including welcome sequences, abandoned cart notifications, post-purchase follow-ups, and win-back strategies.

• Segment and tailor marketing efforts to enhance retention, encourage repeat purchases, and increase lifetime value.

• Oversee Shopify merchandising, product launches, landing pages, apps, and on-site promotional campaigns.

• Propel conversion rate optimization while ensuring a consistent and on-brand customer experience.

• Manage social content calendars across platforms such as Instagram, Facebook, and emerging channels.

• Coordinate public relations and influencer marketing efforts, including product launch seeding.

• Assist with both on-premise and off-premise trade marketing initiatives.

• Create web banners, social media content, and EDM graphics using Canva.

• Edit and enhance photo and video assets, and repurpose user-generated content.

• Support Australian product pricing, promotional strategies, budget, and cost planning.

• Serve as the marketing AI advocate, introducing AI-driven methodologies into workflows.

⛳️ Requirements

• Candidates must be based in the Philippines.

• Minimum of 5 years' experience in digital marketing, particularly in crafting and managing digital marketing strategies.

• Ability to deeply understand a brand and translate that understanding into compelling and consistent digital execution.

• Self-motivated individual who thrives on autonomy, taking ownership of functions and delivering results.

• Comfortable with owning and reporting on revenue, conversion metrics, and ROAS.

• Proven experience with Google Ads and Meta Ads, managing budgets to meet ROAS/CPA targets.

• Advanced skills in Shopify, particularly in conversion rate optimization.

• Strong expertise in Klaviyo, specifically with flows and campaigns.

• Proficient in Canva, with confidence in editing photo and video content.

• Comfortable utilizing AI tools for content creation, planning, and reporting purposes.

• Experience with pricing, budget management, and cost planning.

• Background in public relations and influencer marketing.

• Experience in the alcohol, beverage, or hospitality sectors is highly preferred.

• Excellent command of written and spoken English.

• Highly organized, self-managing, and adept at balancing multiple priorities and deadlines.

• Strong alignment with Australian Eastern business hours.

• Candidates selected must disclose any existing ongoing roles or client commitments.

• Candidates selected must reflect this engagement on their LinkedIn profile as an “Independent Contractor.”

🏝️ Benefits

• Enjoy 100% remote work from home.

• Benefit from flexible time management as an independent contractor.

• Work with strong overlap with Australian Eastern business hours for effective collaboration.