Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines, +4 more countries.

📋 Description

• Take charge of social media and paid advertising for a debate and speech education organization catering to students throughout Greater China and Southeast Asia.

• Create and implement a content strategy across platforms such as Facebook, Instagram, and LinkedIn.

• Evaluate current social media channels and formulate a growth strategy aimed at increasing inquiries and engagement.

• Generate innovative content ideas targeting parents and students in identified markets.

• Oversee content production by gathering footage, photographs, testimonials, and program updates from coaches, staff, and students.

• Manage the content calendar and schedule posts during peak engagement times in Hong Kong Time.

• Design static graphics using Canva for advertisements, carousels, stories, and promotional materials.

• Brief and collaborate with the in-house video editing team.

• Work alongside the in-house graphic designer on intricate branding assets.

• Plan, launch, and enhance paid campaigns on Facebook, Instagram, and LinkedIn.

• Monitor engagement, respond to direct messages and comments during key hours, and track weekly analytics.

• Craft marketing copy that translates educational value propositions for target families.

• Coordinate with marketing and post-production teams to ensure deadlines are met.

• Engage in daily asynchronous check-ins and weekly strategy meetings.

• Establish repeatable workflows and systems that minimize manual oversight.

⛳️ Requirements

• Demonstrated experience managing digital marketing from start to finish, with a portfolio or case studies that showcase identified gaps, solutions implemented, and measurable outcomes with minimal guidance.

• In-depth knowledge of the education markets in Greater China and Southeast Asia, including Hong Kong, Singapore, and Mainland China.

• Proven success in running paid campaigns and enhancing organic engagement on Facebook and Instagram directed at Asian education audiences.

• Experience in collaborating with subject matter experts to extract relevant content.

• Strong proficiency in Canva for independently producing polished, on-brand static graphics.

• Inquiry-driven mindset focused on conversion metrics.

• Excellent written English skills, with the ability to tailor tone for students and parents in target markets.

• Proficiency in Mandarin or Cantonese is highly regarded.

• Background in education, tutoring, enrichment, or service-oriented industries is advantageous.

• Familiarity with WeChat, Rednote (Xiaohongshu), or other regional platforms is a plus.

• Experience with CRM integration and lead tracking in Asian markets is beneficial.

• Existing network or community connections within Hong Kong, China, or Singapore's education sectors is advantageous.

• An updated resume.

• A portfolio link or case studies that demonstrate owned digital marketing work, including paid campaigns, content strategy, or social growth results.

• A brief Loom video (1 to 2 minutes) introducing yourself, outlining your experience marketing to Asian education audiences, and presenting one end-to-end campaign or content initiative along with its results.

• Candidates must provide both a portfolio and Loom video to advance in the hiring process.

🏝️ Benefits

• Compensation in USD, paid bi-monthly (on the 15th and 30th).

• Paid Time Off as per company policy.

• Observance of holidays according to company guidelines.

• Fully remote work environment.

• High-autonomy role with direct responsibility for strategy, execution, and outcomes.