Digital Marketing Executive

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Strategically plan and implement digital marketing initiatives, encompassing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.

• Create, develop, and sustain the organization's social media presence.

• Assess and report on the performance of digital marketing campaigns in relation to ROI and KPIs.

• Recognize trends and insights to enhance spending and performance.

• Generate innovative and creative growth strategies.

• Design, execute, and evaluate experiments and conversion tests.

• Work in conjunction with internal teams to develop landing pages and improve user experience.

• Analyze the complete customer experience across various channels and touchpoints.

• Implement conversion points and refine user funnels.

⛳️ Requirements

• Bachelor's or Master's degree in marketing or a related discipline.

• Demonstrated experience in digital marketing.

• Proven track record in leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.

• Highly inventive, with experience in identifying target audiences and crafting digital campaigns that engage, inform, and motivate.

• Proficient in optimizing landing pages and user funnels.

• Familiarity with A/B and multivariate testing.

• Strong understanding of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

• Knowledge of ad serving tools (e.g., DART, Atlas).

• Experience in establishing and optimizing Google AdWords campaigns.

• Proficient in HTML, CSS, and JavaScript development and limitations.

• Excellent analytical skills and a data-driven mindset.

🏝️ Benefits

• Employees have the option to work remotely.