Digital Marketing Assistant, Insurance, HOA

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and produce internal communications, which include announcements, newsletters, and updates for teams and leadership.

• Generate external communications and marketing materials, such as emails, one-pagers, flyers, brochures, and presentations, targeted at agents, resellers, and partners.

• Create blogs, web content, and other materials that align with the brand's voice.

• Design branded graphics and documents following approved templates and brand guidelines.

• Build, schedule, and distribute email campaigns; manage lists, segments, and performance metrics.

• Utilize CRM platforms to assist with audience lists, contact information, and campaign monitoring.

• Keep websites updated, including pages, blog entries, links, and images.

• Organize and manage digital assets in a Digital Asset Management (DAM) system, covering aspects like naming, version control, tagging, and archiving outdated files.

• Route materials through online proofing and approval processes, gather feedback and approvals, and track version changes.

• Maintain a content calendar and oversee communication and campaign schedules.

• Provide weekly or monthly reports on email engagement and website performance, offering recommendations for enhancements.

• Employ AI tools to draft, edit, and repurpose content, ensuring accuracy, tone, and brand alignment.

• Assist in change management and enablement by transforming product, process, and training updates into effective communications.

• Collaborate with teams from Learning & Development, Quality Assurance, Operations, Product, and Marketing.

⛳️ Requirements

• A minimum of 2 years of experience in digital marketing, marketing communications, or content creation.

• A Bachelor’s degree in marketing, communications, digital media, or a related field; relevant practical experience is also acceptable (preferred).

• Experience in the insurance, financial services, or another regulated industry where marketing content undergoes compliance review (preferred).

• Basic understanding of SEO and familiarity with Google Analytics (preferred).

• Fundamental skills in video editing and social media scheduling (preferred).

• Experience in creating AI-assisted workflows or prompts for content generation (preferred).

• Exceptional writing abilities, with experience in producing blogs, marketing materials, and both internal and external communications.

• Practical experience with online design tools such as Canva or Adobe Express, with the adaptability to learn new tools as needed.

• Familiarity with email marketing platforms like Constant Contact, Mailchimp, or HubSpot.

• Experience using CRM systems such as Salesforce or HubSpot, including engaging with contacts, lists, and campaign data.

• Proficiency in building and managing websites using platforms like WordPress or Wix.

• Experience with Digital Asset Management (DAM) systems and online proofing and approval tools, such as PageProof.

• Competence in leveraging AI tools for improved efficiency, along with sound judgment regarding when to trust AI outputs versus when to verify them.

• Proficiency in English, both written and spoken (required).

• Strong organizational skills, attention to detail, and the capability to handle multiple projects and deadlines simultaneously.

• Experience collaborating with global and/or US-based business teams.

• A quiet workspace and a reliable internet connection with a minimum download speed of 30 Mbps and upload speed of 10 Mbps.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and the possibility of remote work.

• Health, dental, and vision insurance packages.

• Generous paid time off and holiday pay.