Digital Marketing Assistant

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Improve website functionality and enhance interactive visual appeal using the core brand colors.

• Implement UI/UX enhancements, update homepage slideshows, refine font styles, verify links, and conduct mobile responsiveness checks.

• Oversee integrations within the website framework, Shopify backend, and Printful print-on-demand system.

• Manage the active print-on-demand catalog, including apparel, drinkware, tote bags, socks, and headwear.

• Publish content that aligns with brand pillars.

• Schedule and maintain publishing across Instagram, Facebook, Pinterest, and TikTok.

• Develop and optimize email opt-in funnels utilizing lead magnets.

• Identify, approach, and onboard micro-influencers with follower counts between 5,000 and 50,000.

• Manage community engagement, including groups, direct messages, comments, and growth analytics.

• Execute blog publishing, conduct SEO keyword audits, run monthly campaigns, and prepare performance reports.

• Publish educational content, clinic updates, and scheduling information for Brand 2.

• Manage educational Instagram carousels, treatment room walkthrough Reels, and engaging stories.

• Maintain Google Business Profile by managing listings, posts, reminders, NAP consistency, visual assets, and responses to reviews.

• Create content focused on patient education, service awareness, clinic trust, community connection, and conversion optimization.

• Implement promotional campaigns for seasonal wellness, clinic achievements, gift vouchers, and monthly Q&A sessions.

• Develop small, geo-targeted paid social awareness advertisements with compliant messaging.

• Carry out the 90-Day Action Plan, which includes profile audits, review expansion, content optimization, and channel performance analysis.

⛳️ Requirements

• Proven experience managing social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn) and local search platforms (Google Business Profile).

• Hands-on technical experience in managing Shopify stores, Printful (or similar POD platforms), and web content updates.

• Strong comprehension of regulatory frameworks, medical privacy (HIPAA/Privacy Act standards), and ethical guidelines regarding patient communications and claims.

• Advanced proficiency in using Canva, Adobe Creative Suite, or video editing tools to create graphics, carousels, and video Reels/TikToks.

• Excellent written English skills with experience in crafting educational articles, social media copy, email campaigns, and SEO-optimized web content.

• Previous experience in dual-role or agency environments balancing direct-to-consumer (DTC) e-commerce with local service/clinical operations (preferred).

• Familiarity with social media scheduling tools such as Meta Business Suite, Later, or Hootsuite, as well as analytics reporting platforms (preferred).

• Demonstrated passion for women's empowerment, mental health advocacy, or integrative wellness practices (preferred).

• Ability to switch between a bold, empowering DTC brand voice and a calm, authoritative clinical tone.

• Strong time-management skills to independently manage and allocate split weekly tasks.

• Focus on conversion rates, follower growth, local GBP actions, email signups, and booking inquiries.

• Considerate approach to community building, patient privacy, and maintaining brand integrity.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and continuing education.

• Flexible work schedule to support work-life balance.

• Collaborative and supportive team environment.

• Access to wellness programs and resources.