Digital Marketing Analyst

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Create and enhance performance reporting for paid search, paid social, programmatic, and global media operations.

• Develop Power BI dashboards that facilitate informed decision-making.

• Establish KPI frameworks while identifying trends, anomalies, and areas for optimization.

• Design and analyze A/B tests, providing clear and actionable recommendations.

• Assist with data clean room initiatives and incrementality assessments.

• Write SQL queries to generate unified performance insights across platforms.

• Collaborate with engineering teams on data pipelines and tracking frameworks.

• Convert analyses into clear insights for stakeholders and leadership.

• Contribute to the Global Marketing — Digital Media team and engage with global stakeholders.

⛳️ Requirements

• Strong foundation in digital or media analytics.

• Proficient in SQL and experience with data warehouses.

• Skilled in building dashboards using BI tools.

• Familiarity with paid media platforms and their data outputs.

• Comfortable in designing and analyzing experiments.

• Capable of clearly communicating insights to both technical and non-technical audiences.

• Experience with data clean rooms, attribution models, or statistical tools like Python or R is advantageous.

• Relevant experience and motivation that align with the company's values are encouraged.

🏝️ Benefits

• Flexible working arrangements whenever feasible.

• Inclusive recruitment process.

• Equal consideration for employment opportunities.

• CV submissions without photographs to ensure a fair hiring process.