Digital Marketing Analyst

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop and enhance performance reporting for paid search, paid social, programmatic, and global media operations.

• Create Power BI dashboards that facilitate data-driven decision-making.

• Establish KPI frameworks while identifying trends, anomalies, and areas for optimization.

• Design and evaluate A/B tests, providing actionable insights based on the findings.

• Assist with data clean room efforts and incrementality assessments.

• Write SQL queries to generate cohesive cross-platform performance insights.

• Collaborate with engineering teams on data pipelines and tracking systems.

• Convert analyses into clear, actionable insights for stakeholders and leadership.

• Act as the foundational support for data and measurement within the digital media practice.

• Manage reporting infrastructure and spearhead advanced measurement projects.

⛳️ Requirements

• Robust background in digital or media analytics.

• Expertise in SQL and experience with data warehouses.

• Proven experience in constructing dashboards using BI tools.

• Knowledge of paid media platforms and their corresponding data outputs.

• Background in designing and analyzing experiments.

• Capability to clearly convey insights to both technical and non-technical audiences.

• Familiarity with data clean rooms, attribution models, or statistical tools such as Python or R is advantageous.

🏝️ Benefits

• Flexible working arrangements whenever feasible.

• Inclusive recruitment procedures.

• Equal consideration given for employment opportunities.

• CV submissions without a photo to promote a fair hiring process.