Digital Marketer

This is a fully remote position, open to applicants in Taiwan.

📋 Description

• Implement local digital marketing initiatives aligned with the regional marketing strategy, business goals, target demographics, budget, and campaign schedules.

• Tailor regional campaigns for the Taiwan market by considering local consumer behavior, market trends, language, culture, and channel specifics.

• Modify global English-language materials into culturally relevant Traditional Chinese content, such as technical articles, white papers, case studies, and standards-related documentation.

• Simplify complex technical concepts into clear, application-focused content for engineers, buyers, and executives within Taiwan's electronics and advanced technology sectors.

• Develop or assist in promotions via LinkedIn, Facebook, and other pertinent local platforms.

• Identify suitable Taiwanese industry publications, newsletters, communities, and digital media opportunities.

• Support the localization of website and landing page content for Taiwan; assist in SEO and content optimization efforts.

• Collaborate with internal teams, agencies, designers, and other external partners for the production of content and campaigns.

• Track campaign performance and optimize based on metrics such as impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.

• Perform A/B testing on creatives, messaging, audiences, channels, and landing pages.

• Offer local market insights, competitor analyses, and recommendations to the Marketing Lead.

• Create regular reports on campaign performance, including actionable recommendations.

⛳️ Requirements

• Native-level proficiency in Traditional Chinese and strong professional English skills.

• Proven experience in marketing to Taiwanese audiences.

• Excellent B2B content writing and localization abilities.

• May be located outside of Taiwan but must possess native-level Traditional Chinese and recent, substantial experience in the Taiwan market.

• Preference for candidates based in Taiwan if the role includes local media relationships or event support.

• Preferred experience in the semiconductors, electronics, PCB/PCBA, advanced packaging, AI, or smart manufacturing sectors.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Professional development and growth opportunities.

• Flexible working arrangements.