Digital Growth Marketing Manager – CRO, SEO, Email & Social Media

This is a fully remote position, open to applicants in Nigeria.

📋 Description

• Enhance Shopify product pages, landing pages, navigation, and checkout processes to boost sales.

• Examine customer behavior utilizing GA4, Shopify Analytics, Microsoft Clarity, or comparable tools.

• Execute A/B testing and implement enhancements to elevate conversion rates, average order value, and revenue per visitor.

• Develop engaging landing pages and promotional experiences.

• Perform technical SEO audits and address issues related to indexing, crawling, duplicate content, and website performance.

• Improve site architecture, metadata, internal linking, schema markup, and Core Web Vitals.

• Conduct keyword research and optimize product pages, collections, and blog content.

• Utilize SEO tools to enhance organic traffic and revenue.

• Oversee email marketing campaigns and automations using Klaviyo or similar platforms.

• Construct and optimize welcome, abandoned cart, post-purchase, replenishment, and win-back flows.

• Design email templates, persuasive copy, and targeted customer segments.

• Increase email-attributed revenue, click-through rates, conversions, and repeat purchases.

• Manage content creation, scheduling, and engagement on Instagram, Facebook, TikTok, Pinterest, and YouTube.

• Produce posts, Reels, short-form videos, graphics, and educational content.

• Create monthly content calendars and carry out creative campaigns.

• Evaluate engagement, reach, traffic, and conversions to enhance performance.

• Generate AI-created product images, lifestyle visuals, promotional graphics, marketing videos, animations, and social media Reels.

• Create scripts, captions, product education, and marketing copy using AI.

• Develop and test multiple creative variations while ensuring visual quality, brand consistency, and accurate product representation.

• Analyze data across Shopify, GA4, Google Search Console, Klaviyo, and social media platforms.

• Build performance dashboards using Excel, Google Sheets, or Looker Studio.

• Monitor conversion rates, organic traffic, email revenue, engagement, customer retention, and sales.

• Identify trends, performance gaps, and opportunities for growth.

• Provide concise weekly reports with recommendations and measurable action plans.

• Boost Shopify conversion rates and online revenue.

• Enhance organic search visibility and qualified website traffic.

• Increase email marketing revenue and customer retention.

• Amplify social media engagement and traffic.

• Translate analytics into actionable improvements and measurable outcomes.

• Regularly engage in virtual collaboration with the U.S.-based team.

⛳️ Requirements

• Over 4 years of practical experience in digital marketing or e-commerce growth.

• Bachelor’s degree in Architecture, Engineering, Marketing, Business, or a related field.

• Demonstrated experience with Shopify CRO, technical SEO, email marketing, and social media management.

• Strong working knowledge of Klaviyo, Google Analytics 4, Google Search Console, and Shopify Analytics.

• Advanced skills in AI image generation, video creation, and digital content production.

• Exceptional graphic design, video editing, copywriting, and storytelling abilities.

• Strong skills in Excel/Google Sheets and proven capability to analyze marketing performance.

• Experience with A/B testing, customer behavior analysis, and data-driven optimization.

• Excellent communication, organizational, and project management skills.

• Ability to work autonomously, take initiative, and consistently meet deadlines in a remote setting.

• Consistent availability during agreed working hours.

• A reliable computer, internet connection, and a professional remote workspace are mandatory.

• Preferred: Experience with health and wellness brands, Shopify Liquid/HTML/CSS, marketing automation, and advanced AI creative workflows.

• A creative portfolio showcasing images, graphics, videos, and AI-generated content.

• Experience with AI tools, including details of tools used and proficiency level.

• Two examples of projects demonstrating measurable improvements.

• An analytics sample such as a dashboard, performance report, or case study.

• An introductory video is preferred.

🏝️ Benefits

• 100% remote work.

• Regular virtual collaboration with the U.S.-based team.

• Professional remote workspace arrangement.

• A reliable computer and internet connection are required for remote work.