Digital Growth Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead data and analytics initiatives while steering the organization towards effective digital and website strategies, development, and user experience.

• Act as a liaison among Marketing, Technology, Creative, External Partners, and various business units.

• Observe and analyze daily website analytics, traffic, and performance metrics to detect anomalies, drop-offs, emerging issues, and trends.

• Conduct queries and analyses on complex datasets related to campaign performance, attribution, A/B testing, and consumer behavior.

• Diagnose and resolve website performance and functionality issues.

• Establish and oversee A/B testing in collaboration with development, design, and digital teams.

• Direct UI/UX design efforts and develop high-fidelity wireframes and prototypes utilizing user data and analytics.

• Supervise SEO/AEO/GEO integration into digital strategies.

• Lead .com content optimization endeavors to draw quality traffic and generate leads for the network.

• Manage daily paid search and digital initiatives, including the performance of Google Ads.

• Innovate and enhance data strategies.

• Monitor industry developments such as AEO, GEO, SGE, multimodal search, structured data, and new platform capabilities.

• Investigate practical AI applications for consumer insights analysis, content creation, personalization, and workflow efficiency.

• Educate network advisors through in-person sessions, webinars, and newsletters on data, trends, AI, SEO/GEO/AEO, and .com practices.

• Assist with Social Media Programs, including Creator Circle, Social Lab, Social Share Pro, and other social initiatives.

• Keep track of changes, trends, issues, and opportunities that impact .com performance.

⛳️ Requirements

• Bachelor's Degree in quantitative fields such as data science, analytics, marketing, web design, or UX/UI.

• Over 7 years of experience in digital marketing, web analytics, or a related field.

• Outstanding ability to analyze data, identify trends, and derive actionable insights.

• Excellent verbal and written communication skills, with a proven track record of presenting complex data clearly and persuasively to stakeholders at all levels.

• Strong organizational skills with the capability to manage multiple projects concurrently in a fast-paced environment.

• Proficient in web analytics platforms (Google Analytics/GA4 is required; others are a plus).

• Demonstrated experience with A/B/multivariate testing tools and methodologies (e.g., Optimizely, VWO, Google Optimize successor, etc.).

• Solid understanding of UX/UI principles and their impact on performance and conversion.

• Knowledge of media buying strategies and tactics, including optimizing paid media expenditures across various channels.

• Hands-on experience in managing Google Ads campaigns.

• Experience with other paid digital channels (such as Meta Ads, Programmatic, etc.) is a plus.

• Willingness to travel domestically and internationally up to 15% of the time.

🏝️ Benefits

• Choice of two medical plans.

• Two dental plan options.

• Vision insurance coverage.

• Flexible spending accounts (FSAs).

• Company-paid life insurance and accidental death & dismemberment (AD&D) insurance.

• Optional additional life insurance and AD&D.

• Disability insurance coverage.

• Paid parental leave.

• Paid time off.

• 401k plan with company matching contributions.

• Discounted employee travel options.

• Access to LinkedIn Learning webinars and courses.

• Discounted pet insurance.

• Discounted auto, home, and renters insurance.

• Potential eligibility for an incentive, commission, bonus, or discretionary bonus program based on the achievement of company financial goals and individual performance.