Digital Analyst

This is a fully remote position, open to applicants in New York.

📋 Description

• Extract actionable insights from a variety of data sources to drive digital growth.

• Assist cross-functional teams in understanding the factors influencing site performance and provide insights for online merchandising, web product management, as well as desktop and mobile shopping experiences.

• Utilize business intelligence systems to support digital merchandising, homepage, and e-commerce operations teams.

• Translate high-level strategic direction into actionable initiatives.

• Manage ad hoc analysis requests, delve into data deeply, communicate findings, and influence stakeholders and leadership.

• Employ Adobe Analytics, SQL, and Tableau to generate reports.

• Analyze web analytics and other data to identify trends and enhance digital merchandising strategies.

• Design and implement A/B and multivariate tests across digital channels and convert results into actionable insights.

• Develop and maintain Tableau dashboards and reporting.

• Support and oversee the implementation of analytics, including tagging, event tracking, and ensuring data quality across Adobe Launch and GA4/GTM.

• Collaborate with Product, CRM, and Media teams to define measurement plans and enhance performance.

• Work with business, technology, and analytics partners to determine data requirements and set data collection standards.

• Generate insights from digital data and proactively communicate potential opportunities or issues.

• Recommend optimization strategies to boost product performance.

• Conduct proactive analysis and resolve business challenges.

• Identify opportunities for data enhancement and ensure successful implementation.

• Apply statistical rigor to validate findings and explain statistical concepts to non-experts.

• Seek additional information to strengthen analyses and validate assumptions.

⛳️ Requirements

• Exceptional SQL and MS Excel skills.

• Over 2 years of experience in digital analytics.

• Experience with Adobe Analytics is preferred.

• Ability to extract actionable insights from data and guide decision-making processes.

• Familiarity with digital and e-commerce terminology.

• Understanding of statistical testing methodologies.

• Bachelor's degree in an analytical or quantitative field, such as statistics, economics, mathematics, marketing analytics, finance, or engineering.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Term life insurance.

• Paid vacation and holidays.

• 401(k) Savings Plan with company match.

• Associate discount on JCPenney merchandise.