Digital Advertising Campaign Manager – Automotive

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily interactions across a range of automotive dealership accounts.

• Track performance of digital advertising campaigns, including budgets, traffic, conversions, leads, and other key performance indicators (KPIs).

• Analyze trends, investigate changes in performance, and reveal the reasons for campaign outcomes.

• Implement campaign enhancements and propose strategies that align with dealership goals.

• Convert campaign data into clear and actionable insights for customers.

• Engage proactively with clients and manage their requests until resolved.

• Detect issues related to campaigns, tracking, websites, creative elements, targeting, and operations, and facilitate their resolution.

• Collaborate with Sales to enhance customer satisfaction, account health, retention, and growth.

• Work in partnership with campaign operations, creative, analytics, product, support, and other internal teams.

• Handle competing priorities, deadlines, customer requests, and campaign tasks while ensuring accurate documentation.

• Cultivate expertise in Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and various reporting tools.

• Stay updated on advancements in advertising technology, AI-driven marketing, consumer behavior, and the automotive sector.

• Recognize recurring challenges and recommend improvements for processes and customer experiences.

⛳️ Requirements

• 2–4 years of pertinent experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management.

• Prior experience supporting automotive dealerships or working within the automotive advertising field is highly preferred.

• Familiarity with digital advertising principles and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rates, leads, budget pacing, and return on advertising investment.

• Proficiency with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or similar advertising and analytics platforms is preferred.

• Strong analytical abilities and problem-solving skills.

• Exceptional written and verbal communication skills.

• Proven relationship-building skills and the capability to collaborate effectively with customers, Sales, and cross-functional teams.

• A proactive, solution-focused mindset when addressing challenges.

• Excellent organizational and time-management skills.

• Comfortable working in a dynamic environment.

• Strong proficiency in Excel and the ability to learn advertising, analytics, CRM, and reporting systems.

• Bachelor’s degree or an equivalent combination of education and relevant professional experience.

🏝️ Benefits

• Fully remote work with the flexibility to operate from home.

• Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, and additional employee perks.

• Paid time off along with floating holidays.

• Eight paid holidays.

• Opportunities for professional development and continuous learning.

• Chances to enhance expertise in digital marketing, analytics, and the automotive industry.

• Career advancement opportunities within LocaliQ and the USA TODAY Network.