Digital Advertising Campaign Manager – Automotive

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily interactions across a portfolio of automotive dealership accounts.

• Track digital advertising campaigns, focusing on performance, budget management, traffic, conversions, leads, and key performance indicators (KPIs).

• Analyze trends, investigate changes in performance, and reveal the factors influencing campaign outcomes.

• Implement campaign optimizations and suggest strategies that align with dealer goals.

• Convert campaign data into clear, actionable insights for customers.

• Maintain proactive communication with clients and manage requests until resolution.

• Identify issues related to campaigns, tracking, websites, creative content, targeting, and operations, and facilitate their resolution.

• Collaborate with Sales to enhance customer satisfaction, account health, retention, and growth.

• Work alongside campaign operations, creative, analytics, product, support, and other internal teams.

• Balance multiple priorities, deadlines, and campaign responsibilities while ensuring accurate documentation.

• Develop expertise in Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and reporting tools.

• Keep updated on advertising technology, AI-driven marketing, consumer behavior, and the automotive industry.

• Recognize recurring challenges and propose enhancements to processes and customer experiences.

⛳️ Requirements

• 2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management.

• Prior experience supporting automotive dealerships or working within the automotive advertising sector is highly preferred.

• Familiarity with digital advertising concepts and performance metrics, such as impressions, clicks, CPC, CTR, conversions, conversion rates, leads, budget pacing, and return on advertising investment.

• Preferred experience with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or similar advertising and analytics platforms.

• Strong analytical and problem-solving capabilities.

• Exceptional written and verbal communication skills.

• Proficient in building relationships and effectively collaborating with customers, Sales, and cross-functional teams.

• Proactive and solution-focused approach to challenges.

• Excellent organizational and time-management abilities.

• Comfortable working in a dynamic environment.

• Strong proficiency in Excel and the ability to learn new advertising, analytics, CRM, and reporting systems.

• Bachelor’s degree or an equivalent combination of education and relevant professional experience.

🏝️ Benefits

• 100% remote work with the option to work from home.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan.

• Paid time off and floating holidays.

• 8 paid holidays per year.

• Opportunities for professional development and continuous learning.

• Chances to expand expertise in digital marketing, analytics, and the automotive industry.

• Career advancement opportunities within LocaliQ and the USA TODAY Network.

• Collaborate with experienced professionals in Sales, marketing, and campaign management.