Demand/Field Marketing Lead

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop regional marketing strategies that align with business objectives in collaboration with demand generation and sales leaders.

• Design, plan, and implement regional field marketing campaigns and events aimed at generating high-quality leads and accelerating pipeline growth.

• Plan, execute, and manage regional events, ancillary events, user forums, executive roundtables, and dinners.

• Create and execute pre- and post-event engagement strategies to enhance attendance, participation, and lead conversion.

• Develop targeted account-based marketing programs utilizing multi-channel digital approaches to engage target accounts and drive deal acceleration.

• Collaborate with regional and industry field sales leaders and account executives to align on priorities.

• Lead seller awareness, communication, and enablement initiatives to support the adoption of marketing strategies and campaigns.

• Develop and oversee the regional marketing budget to optimize expenditures and maximize ROI.

• Monitor and analyze program performance, provide regular reports, and present data-driven recommendations.

• Partner with campaign strategy, sales, product marketing, and solution marketing teams to ensure consistent messaging.

• Mentor and develop team members to enhance their skills and performance.

• Contribute as an innovative thought leader to the growth of the department and the establishment of best practices.

⛳️ Requirements

• A minimum of five years in B2B marketing.

• At least three years of experience in field marketing.

• Demonstrated success in enabling and collaborating with sales teams to meet revenue targets.

• Proven history of developing and executing marketing programs that engage new prospects and customers.

• Strong background in account-based marketing (ABM), demand generation, and multi-channel digital initiatives.

• Experience with website personalization, gifting, and conversational email techniques.

• Proficient in planning, executing, and overseeing regional events, user forums, and executive roundtables.

• Expertise in designing pre- and post-event engagement strategies to maximize attendance and lead conversion.

• Strong cross-functional project management, organizational, and time management skills.

• Capability to manage regional marketing budgets, optimize spending for ROI, and deliver measurable results on schedule and within budget.

• Exceptional written and verbal communication abilities.

• Skill in influencing without direct authority, building trust, and collaborating effectively with sales leaders, SDRs, and cross-functional stakeholders.

• Experience with marketing performance analytics, data visualization, and business intelligence tools.

• Proficiency in evaluating, selecting, and managing vendors.

• Familiarity with marketing automation, CRM, content management, and event management platforms.

• Experience collaborating with SDRs to define end-to-end revenue management processes and service level agreements (SLAs).

• A strategic mindset capable of managing complexity, addressing objections, and continuously enhancing skills.

• Proven ability to foster innovation and leverage technology to produce results.

• Bachelor's degree or an equivalent combination of education and experience sufficient to effectively fulfill the primary responsibilities of the role.

• Experience ensuring that field marketing programs comply with local data privacy regulations and applicable laws.

🏝️ Benefits

• Resources for career development.

• Wellbeing programs to support employees.

• Practices that encourage innovation.

• An inclusive workplace culture.

• Employee initiatives and charitable campaigns supported by Hyland.