Demand Generation Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the primary point of contact.

• Conduct bi-weekly client calls discussing performance, strategy, priorities, and action items.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for clients without technical backgrounds.

• Cultivate strong client relationships that foster retention, renewals, and referrals.

• Address account issues proactively to ensure stability and foster growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Track performance daily and make adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Test audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client results.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of practical experience in paid media, particularly with Meta advertising.

• Experience managing multiple client accounts concurrently and facilitating client-facing discussions.

• Demonstrated ability to manage campaigns to meet defined performance targets while enhancing client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.