Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and oversee the demand generation calendar.

• Implement demand generation campaigns and activities, ensuring timelines, responsibilities, and dependencies are maintained.

• Collaborate with Marketing, Sales, Product Marketing, Brand, and Partners.

• Convert priorities into actionable campaign plans, briefs, and deliverables.

• Keep campaign documentation, naming conventions, and repeatable processes organized.

• Develop and distribute persona-targeted communications across various marketing channels.

• Tailor messaging according to persona, segment, and stage of the buying journey.

• Assist in personalized outreach initiatives to target accounts utilizing ABM strategies.

• Analyze campaign data and marketing analytics across different channels, campaigns, and audiences.

• Provide recommendations on where to invest, modify, or cease campaign activities.

• Report on engagement metrics, lead quality, pipeline contributions, and cost efficiency.

• Collaborate with Revenue Operations to ensure accuracy in tracking, attribution, and reporting.

• Design, test, and launch new-logo email campaigns and nurture programs.

• Oversee target lists, segmentation, audience selection, and suppression strategies.

• Implement email best practices, including A/B testing, deliverability, and compliance.

• Direct qualified leads to the appropriate sales representatives.

• Plan, initiate, and oversee Google Ads and LinkedIn Ads campaigns.

• Manage paid media budgets, bids, targeting, keywords, audiences, and creative assets.

• Test and enhance ad copy, creative elements, and landing page experiences.

• Contribute to the goals of the Growth organization and support company DEAI initiatives.

• Foster relationships across Sales, Marketing, Solutions, Partnerships, and Revenue Operations.

• Stay informed about trends in B2B demand generation, paid media, email marketing, and AI-driven insights.

⛳️ Requirements

• 3–5 years of experience in B2B demand generation, digital marketing, or campaign marketing roles.

• Practical experience in building and launching email campaigns within Marketing Cloud.

• Proven experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads.

• Strong analytical capabilities with the ability to translate marketing data into actionable insights.

• Experience in crafting or delivering persona-based messaging and communications.

• Excellent project management abilities with a capacity to juggle multiple campaigns and deadlines.

• Strong written communication skills and meticulous attention to detail.

• Familiarity with CRM and marketing automation platforms.

• Comfort in collaborating with Sales and Revenue Operations teams.

• Active utilization of AI tools to enhance performance, insights, and efficiency.

• Experience in B2B SaaS or enterprise software is a plus.

• Familiarity with ABM strategies is a plus.

• Experience with CRM systems is a plus.

• A passion for arts, culture, or mission-driven organizations is a plus.

• Legal authorization to work in the U.S.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Life and AD&D insurance.

• Disability insurance.

• Employee assistance programs.

• 401(k) retirement plan with employer matching.

• Generous paid time off, encompassing vacation and sick leave.

• 12 weeks of paid parental leave.

• 7-week sabbatical after seven years of service.

• Recharge week between Christmas and New Year’s.

• Fully remote team benefits, with adjustments as per local regulations.

• Work-from-home arrangement.