Demand Generation Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create and implement omnichannel demand generation campaigns utilizing email, social media, paid advertising, web platforms, and events.

• Produce qualified leads and a sales pipeline that align with Marketing objectives.

• Design and oversee lifecycle and nurture programs that assist leads through the sales qualification process.

• Collaborate with Sales leadership to establish lead qualification criteria, handoff procedures, and pipeline attribution.

• Experiment with channel mixes, messaging strategies, offers, and audience segments to enhance campaign effectiveness.

• Set lead and pipeline generation objectives.

• Enhance reporting for Marketing Qualified Leads, marketing-generated pipeline, conversion rates, cost per lead, and funnel velocity.

• Provide regular progress updates and insights to Marketing and Sales leadership.

• Utilize AI tools, such as Microsoft Copilot, to create briefs, develop multichannel plans, and summarize performance metrics.

• Manage Microsoft Dynamics and SalesHub by ensuring audience segmentation, maintaining list hygiene, and facilitating smooth handoffs.

• Guarantee the accuracy and unity of Marketing and Sales records.

• Carry out additional duties as assigned.

⛳️ Requirements

• Experience in B2B demand generation and planning multichannel campaigns across email, paid media, social platforms, web, content, and events.

• Proficient in marketing automation, including segmentation, lead nurturing, scoring, and facilitating sales handoffs.

• Understanding of qualification criteria, handoff processes, and effective cross-functional communication.

• Knowledge of A/B testing, funnel analysis, attribution, KPI reporting, and deriving actionable insights.

• Familiarity with Microsoft Copilot and other AI tools for campaign planning, content creation, workflow efficiency, and performance summaries.

• Competence in using Microsoft Dynamics, SalesHub, spreadsheets, and dashboards.

• Skills in CRM data management, particularly in list hygiene, segmentation, and maintaining record accuracy.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k) with partial match

• Employer-covered benefits

• Competitive benefits package

• Generous 401(k) match for qualifying employees

• Remote work arrangement