Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, execute, and evaluate integrated marketing campaigns aimed at driving revenue growth.

• Collaborate with marketing leaders and cross-functional teams to transform business needs into campaign briefs, audience priorities, messaging, offers, and activation strategies.

• Utilize authorized AI tools and agentic workflows for campaign planning, content creation, reporting, optimization, and enhancing operational efficiency.

• Oversee campaign production across both established and emerging marketing channels while ensuring visibility into timelines, dependencies, deliverables, and transitions.

• Guarantee consistent brand messaging and positioning throughout all marketing channels and touchpoints.

• Track full-funnel marketing performance and pinpoint insights and opportunities for optimization.

• Prepare reports and presentations for senior management that cover performance indicators, revenue results, market trends, and growth opportunities.

• Maintain comprehensive campaign documentation, calendars, status updates, and KPI reporting.

• Formulate optimization strategies for audiences, messaging, content, segmentation, offers, and other campaign tactics.

• Work in partnership with Marketing, Sales, and go-to-market teams on lead follow-up, feedback loops, and acquisition priorities.

• Execute additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related discipline.

• 3–5 years of experience in demand generation, campaign marketing, digital marketing, or a similar B2B marketing role.

• Required B2B SaaS experience; experience in EdTech is a plus.

• Proven ability to learn and implement AI tools, automation, and agentic workflows in marketing.

• Experience in managing and marketing campaigns across various channels, including success tracking.

• Familiarity with a CRM system like Salesforce, including managing campaigns, opportunities, and conducting related data analysis and reporting.

• Excellent written and verbal communication skills, with a keen attention to detail and accuracy.

• Proficient in Microsoft Office applications.

• Practical experience with Excel, including data sorting, filtering, cleanup, basic formulas, and pivot tables is preferred.

• Must currently reside in the United States and be eligible to work without sponsorship.

• Must have a suitable space that provides a private and quiet workplace.

• Flexibility to work adjusted schedules as needed.

• Capable of prolonged sitting, sustained visual focus, and frequent use of keyboard and mouse.

• Ability to occasionally bend, twist, reach, and lift or carry items weighing up to 10 pounds.

🏝️ Benefits

• Remote work arrangement.

• Private and quiet home workplace.

• Minimal travel requirements (less than 10%).

• Reasonable accommodations may be available for individuals with disabilities.