Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement integrated demand generation campaigns aimed at creating pipeline opportunities and driving revenue growth.

• Oversee the coordination of campaign deliverables among digital, content, product marketing, sales, and operations teams.

• Manage timelines, project plans, assets, approvals, and launch schedules for campaigns.

• Assist with email, pre/post-event, paid media, and nurturing programs.

• Ensure the precise and timely execution of campaigns across all marketing channels.

• Aid in the planning, execution, and optimization of account-based marketing initiatives targeting key accounts.

• Collaborate closely with sales teams to ensure campaign alignment with target account priorities.

• Create and manage audience segments, target lists, and personalized campaign experiences.

• Monitor account engagement and suggest actions to enhance account progression through the buying journey.

• Work with revenue operations and sales leadership to synchronize ABM activities with pipeline objectives.

• Track campaign performance and report on engagement metrics, lead generation, pipeline contribution, and ROI.

• Analyze campaign data to uncover trends, opportunities, and areas needing improvement.

• Conduct A/B testing and optimization initiatives to enhance campaign effectiveness.

• Provide ongoing reporting and strategic recommendations to marketing leadership.

• Collaborate with Product Marketing, Sales, Marketing Operations, and Creative teams.

• Support campaign planning sessions as well as quarterly marketing initiatives.

• Assist in lead management processes, campaign attribution, and reporting needs.

• Stay updated on emerging marketing trends and best practices.

⛳️ Requirements

• 2-5 years of experience in demand generation, digital marketing, campaign management, or a related B2B marketing role.

• Experience in supporting Account-Based Marketing (ABM) programs.

• Proven track record of executing multi-channel marketing campaigns.

• Strong project management and organizational abilities.

• Excellent written and verbal communication skills.

• Proficient in working with marketing analytics, reporting, and performance measurement.

• Capability to manage multiple priorities in a fast-paced setting.

• Keen attention to detail and a dedication to execution excellence.

• Familiarity with platforms like 6sense, Demandbase, Terminus, or similar ABM technologies (preferred).

• Experience using marketing automation platforms such as Marketo, HubSpot, or Eloqua (preferred).

• Background working closely with B2B sales organizations (preferred).

• Knowledge of CRM platforms such as Salesforce (preferred).

🏝️ Benefits

• Health, Dental, Vision & Pet Insurance.

• Coverage available for Dependents, Spouses, and Domestic Partners.

• Up to $1000 Company HSA Contribution.

• Medical, Dependent Care, and Limited FSA Accounts.

• Income Protection and Replacement - 100% Company Paid.

• Short Term Disability.

• Long Term Disability.

• Life Insurance.

• Employee Assistance Program.

• Flexible PTO.

• 401K with company match.