Demand Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Facilitate bi-weekly calls with clients to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert campaign data into clear and actionable advice for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and foster growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance their outcomes.

• Test various audiences, messaging, and creative assets to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead-routing workflows.

• Address technical issues arising between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client results.

• Report to the Associate Director of Operations and maintain accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of practical experience in paid media, particularly focusing on Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading client-facing discussions simultaneously.

• Proven track record of managing campaigns to meet specific performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Flexible Scheduling options.

• Performance Bonuses.