Demand Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours in advance of scheduled meetings.

• Convert campaign data into clear and actionable insights for clients without technical backgrounds.

• Foster strong relationships with clients to enhance retention, renewals, and referrals.

• Anticipate and resolve account-related issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and other campaign parameters.

• Track performance daily and adjust strategies based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies to enhance their effectiveness.

• Experiment with audiences, messaging, and creative content to uncover opportunities for improved performance.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, including Meta pixels and conversion events.

• Configure integrations for Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address and resolve technical issues that arise between advertising platforms and client systems.

• Diligently monitor tracking and lead flow to avert any issues that could impact client outcomes.

• Report directly to the Associate Director of Operations, remaining accountable for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of practical experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts and leading discussions with clients.

• Demonstrated ability to drive campaigns towards defined performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation time, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance-based Bonus.