Demand Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into concise, actionable insights for clients without technical backgrounds.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign parameters.

• Review performance daily and adjust based on cost-per-appointment and other critical metrics.

• Analyze underperforming campaigns and formulate strategies for improvement.

• Experiment with audiences, messaging, and creative assets to uncover opportunities for enhanced performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert issues impacting client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to drive campaigns towards specific performance goals while facilitating client retention.

• Knowledge of conversion tracking, pixels, and fundamental marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Familiarity with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.