Demand Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client meetings that address performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports no less than 24 hours prior to scheduled meetings.

• Interpret campaign data and provide clear, actionable insights for clients who may not have a technical background.

• Cultivate strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and other campaign variables.

• Track performance daily and adjust based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative content to uncover opportunities for enhanced performance.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks using Zapier, and establish lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Monitor tracking and lead flow proactively to avert issues that could impact client results.

• Report to the Associate Director of Operations and take responsibility for client outcomes, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid media, particularly with Meta advertising.

• Proven capability to manage multiple client accounts while leading client-facing discussions.

• Established track record of directing campaigns to meet defined performance objectives while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.