Demand Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Track performance on a daily basis and make necessary adjustments based on cost-per-appointment and other key metrics.

• Analyze underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert issues that may impact client outcomes.

• Report to the Associate Director of Operations and uphold accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of practical paid media experience, particularly in Meta advertising.

• Proven experience in managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to steer campaigns towards defined performance targets while ensuring client retention.

• Knowledge of conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing.

• Background in lead-generation and appointment-setting campaigns.

• Familiarity with video sales letter marketing.

• Experience in high-ticket or considered-purchase funnels.

• Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.