Demand Generation Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming steps

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls

• Interpret campaign data into straightforward, actionable recommendations for non-technical clients

• Develop strong client relationships to enhance retention, renewals, and referrals

• Address account issues proactively to ensure stability and growth

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables

• Monitor performance on a daily basis and modify campaigns based on cost-per-appointment and other essential metrics

• Identify underperforming campaigns and devise strategies to enhance results

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance

• Contribute to ad copy and overall campaign messaging

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events

• Configure integrations with Calendly, set up Zapier automations, and design lead-routing workflows

• Address technical issues between advertising platforms and client systems

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention

⛳️ Requirements

• Over 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising

• Experience managing multiple client accounts simultaneously and leading client-facing discussions

• Demonstrated ability to steer campaigns towards specified performance targets while fostering client retention

• Familiarity with conversion tracking, pixels, and basic marketing automation

• Excellent communication, organizational, and problem-solving abilities

• Preferred: Experience in financial services marketing

• Preferred: Background in lead-generation and appointment-setting campaigns

• Preferred: Knowledge of video sales letter marketing

• Preferred: Experience with high-ticket or considered-purchase funnels

• Preferred: Expertise in direct-response advertising

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays

• Opportunities for Training & Development

• Option to Work From Home

• Flexible Work Schedule

• Performance Bonus