Demand Generation Program Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of customer lifecycle demand generation. Develop and manage initiatives that drive demand within our current customer base — focusing on expansion, cross-sell, and adoption strategies across email, in-app, web, and field channels, in collaboration with sales and customer teams.

• Work across multiple channels rather than focusing on just one. Enhance and support initiatives across paid, email, events, web, and outbound as team priorities evolve. You will be the go-to person who can improve any channel's program.

• Create agentic workflows. Utilize AI tools (Claude Code, agents, internal AI infrastructure) to streamline program execution — including audience building, content creation, signal detection, and campaign quality assurance — treating automation as a primary deliverable rather than a secondary task.

• Align programs with the sales process. Convert marketing signals into actionable steps for sales: account coverage, buying indicators, campaign follow-up. Collaborate directly with sales leadership to identify effective strategies.

• Assess what truly matters. Equip your programs with the right metrics, provide honest reports on pipeline impact, and discontinue initiatives that are underperforming.

⛳️ Requirements

• A minimum of 5 years in demand generation, growth marketing, or lifecycle marketing within a B2B software environment (experience with open source or developer-focused companies is a plus).

• Demonstrated versatility: you have executed programs in at least two or three different channels (email/lifecycle, paid, events, web, outbound) and can reference pipeline results for each.

• Experience in marketing to existing customers — handling expansion, cross-sell, or customer lifecycle initiatives — rather than solely focusing on new customer acquisition.

• Practical experience with AI in your work: you have developed automations or agentic workflows (or are actively progressing towards that), viewing AI as an asset rather than a challenge or mere buzzword.

• Proficient with data: you can extract your own metrics, verify their accuracy, and create a program overview that a VP would find reliable.

• Strong program management skills — you deliver on schedule, communicate proactively, and collaborate effectively with sales, product marketing, and operations without requiring a coordinator.

🏝️ Benefits

• 100% Remote, Global Culture

• Scaling Organization – Engage in impactful work in a high-growth, continuously evolving environment.

• Transparent Communication – Anticipate open decision-making and frequent company-wide updates.

• Innovation-Driven – Enjoy autonomy and support to produce excellent work and explore new ideas.

• Open Source Roots – Founded on community-driven principles that influence our work culture.

• Empowered Teams – A high-trust, low-ego environment that prioritizes results over appearances.

• Career Growth Pathways – Clearly defined opportunities for career advancement and development.

• Approachable Leadership – Transparent executives who are engaged, visible, and relatable.

• Passionate People – Join a team of intelligent, supportive individuals who care deeply about their work.

• In-Person onboarding – We aim for you to succeed from day one alongside your fellow new ‘Grafanistas’ to learn everything about what we do and how we operate.

• Balance is Key - We implement a global annual leave policy of 30 days per year. Three days of your annual leave are allocated for Grafana Shutdown Days to ensure the team can truly disconnect. *We will adhere to local legislation where applicable.