Demand Generation – Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement B2B campaigns focused on key customer profiles, buying triggers, and decision-makers.

• Identify and evaluate channels such as LinkedIn, email, partnerships, webinars, and events.

• Create campaign assets, landing pages, and follow-up journeys.

• Collaborate with Sales to enhance targeting and improve lead quality.

• Convert business objectives into a marketing strategy that includes priorities, campaigns, timelines, budgets, and metrics for success.

• Execute essential marketing activities and coordinate with founders, specialists, and external partners.

• Manage the LinkedIn activities of founders and the team.

• Develop and commission case studies, website content, and campaign materials.

• Take ownership of briefs, ensure editorial quality, manage distribution, and facilitate content reuse.

• Cultivate partner activities to engage relevant audiences.

• Maintain consistent messaging, tone, and prospect experience.

• Manage HubSpot segmentation, forms, workflows, email nurturing, campaign tracking, and data integrity.

• Create nurturing journeys for contacts at various stages of interest.

• Establish qualification criteria and handover processes with Sales.

• Ensure that relevant leads are directed to the appropriate person with useful context and clear next steps.

• Monitor the marketing contribution to qualified conversations and pipeline development.

• Report separately on marketing-sourced and marketing-influenced opportunities.

• Review stage conversion metrics with Sales and enhance campaigns, messaging, and nurturing efforts.

• Make informed decisions on what initiatives to continue, modify, or cease based on performance results.

⛳️ Requirements

• 3 to 5 years of demonstrated, hands-on experience in B2B marketing.

• Proven track record in generating qualified demand for services or products through a structured sales process.

• Strong commercial awareness and comprehension of customer fit, lead qualification, sales cycles, and pipeline advancement.

• Excellent content judgment skills.

• Proficient in written and spoken English.

• Capability to distill specialist knowledge into clear, credible messaging for buyers.

• Practical experience with HubSpot, including segmentation, workflows, nurturing, and reporting.

• Ability to independently build and enhance a HubSpot setup.

• Experience in managing a marketing plan and executing it within resource constraints.

• Skill in coordinating colleagues and external contributors effectively.

• Confidence to constructively challenge founders, provide recommendations, and take accountability for outcomes.

• Strong brand judgment.

• Ability to balance immediate demand generation with long-term credibility.

• Convenient flight connections to Berlin, Germany (preferred).

• Experience in marketing an agency, consultancy, or another B2B services business (preferred).

• Familiarity with mobile marketing, AdTech, or the app growth ecosystem (preferred).

• Experience in generating demand through founder visibility, expert content, partnerships, or industry events (preferred).

🏝️ Benefits

• Fixed-term 12-month contract.

• 24 days of annual leave.

• Fully remote work environment.

• Opportunities for travel to attend industry events and REPLUG's engagements.

• EUR 1,000 annual educational allowance.

• Access to REPLUG's specialists, client results, and industry connections.

• Senior marketing guidance and direct access to the founders.

• Authority and influence over REPLUG’s marketing strategy and priorities.