Demand Generation Marketer

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Take ownership of and implement demand generation campaigns through content, webinars, email, and paid acquisition, with responsibility for generating qualified leads, securing demos, and building the sales pipeline.

• Create a content-focused demand generation strategy utilizing LinkedIn, newsletters, blogs, long-form content, and podcasts.

• Manage the entire webinar program, encompassing topic selection, landing page creation, promotion, audience acquisition, registration, attendance, and post-event follow-up.

• Formulate and execute strategies that convert content and webinar participants into qualified prospects and scheduled sales meetings.

• Develop and oversee email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot.

• Design, launch, test, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and Meta Ads.

• Create and enhance campaign landing pages and conversion paths using Webflow or similar tools.

• Monitor funnel and channel performance through metrics such as MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and generated pipeline.

• Ensure accurate campaign attribution and lead source data is maintained in HubSpot.

• Collaborate with external SEO/AEO experts and assist with occasional sales enablement tasks, including one-pagers and campaign materials.

• Utilize AI tools such as Claude or equivalent platforms for content creation, research, campaign development, and analysis.

⛳️ Requirements

• Minimum of 3 years of practical experience in demand generation or growth marketing.

• Familiarity with B2B SaaS/technology and/or experience in marketing products or services to mid-market or large e-commerce and retail businesses.

• Experience working in a lean marketing team, ideally consisting of 1–4 members, with direct accountability for campaigns and measurable marketing results.

• Candidates from large enterprise marketing organizations should demonstrate independent ownership of a new market, business line, growth initiative, or a similarly extensive function.

• A proven history of linking personally managed marketing programs to qualified leads, booked demos, opportunities, pipeline, or revenue.

• Strong background in content marketing with a focus on demand generation.

• Demonstrated experience in conducting webinars or virtual events with audience acquisition and measurable lead or pipeline generation.

• Hands-on experience with email marketing, nurture programs, and paid acquisition via Google Ads, LinkedIn Ads, and/or Meta Ads.

• Proficiency with HubSpot or a comparable marketing automation and CRM platform.

• Excellent written and verbal English skills, including the ability to independently craft customer-facing marketing copy.

• Self-motivated and capable of executing tasks with minimal supervision in a fast-paced, high-ownership environment.

• Familiarity with AI tools such as Claude, ChatGPT, or similar platforms.

• Nice to have: experience in demand generation for e-commerce brands, particularly Shopify merchants or other mid-market and enterprise online retailers.

• Nice to have: experience in B2B marketing campaigns aimed at the US market.

• Nice to have: experience with Webflow or similar landing-page and CMS platforms.

• Nice to have: knowledge of SEO/AEO and collaboration with external specialists or contractors.

• Nice to have: experience in building a demand generation function or a successful acquisition channel from an early stage.

• Nice to have: basic creative skills using Canva or Figma.

🏝️ Benefits

• Salary will be determined based on experience.

• Location: Fully remote; candidates can be located anywhere.

• PTO: 15 days.

• Holidays: Local or US holidays.