Demand Generation Marketer

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Take ownership of and implement demand generation initiatives through content, webinars, email, and paid advertising.

• Drive the generation of qualified leads, scheduled demos, and overall pipeline growth.

• Develop a content-oriented demand generation strategy utilizing LinkedIn, newsletters, blogs, long-form articles, and podcasts.

• Manage the complete webinar program, including topic ideation, landing page creation, promotion, registration, attendance tracking, and follow-up activities.

• Transform content and webinar audiences into qualified leads and scheduled sales meetings.

• Create and oversee email marketing campaigns, newsletters, nurturing sequences, audience segmentation, and follow-up efforts in HubSpot.

• Strategize, launch, test, and enhance paid acquisition campaigns utilizing Google Ads, LinkedIn Ads, and Meta Ads.

• Design and refine campaign landing pages and conversion funnels using Webflow or similar tools.

• Monitor funnel and channel performance metrics, including MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline development.

• Ensure precise campaign attribution and lead source tracking within HubSpot.

• Collaborate with external SEO/AEO experts and assist with occasional sales enablement requirements.

• Leverage AI tools such as Claude or comparable platforms for content development, research, campaign planning, and analysis.

⛳️ Requirements

• A minimum of 3 years of direct experience in demand generation or growth marketing.

• Experience in B2B SaaS/technology and/or marketing products or services to mid-sized or large e-commerce and retail businesses.

• Proven experience working within a small marketing team, ideally consisting of 1–4 members, with direct responsibility for campaigns and measurable marketing results.

• Candidates from larger enterprise marketing teams must show independent management of a new market, business line, growth project, or a similarly comprehensive role.

• Demonstrable success in linking personally managed marketing initiatives to qualified leads, scheduled demos, opportunities, pipeline, or revenue generation.

• Strong background in content marketing with a focus on demand generation.

• Proven ability to conduct webinars or virtual events that successfully acquire audiences and generate measurable leads or pipeline.

• Practical experience with email marketing, nurturing programs, and paid acquisition through Google Ads, LinkedIn Ads, and/or Meta Ads.

• Familiarity with HubSpot or a similar marketing automation and CRM system.

• Excellent written and verbal English skills, including the ability to independently create customer-oriented marketing content.

• Self-motivated and capable of executing tasks with minimal supervision in a fast-paced, high-responsibility environment.

• Comfortable utilizing AI tools such as Claude, ChatGPT, or similar platforms.

• Preferred: Experience in demand generation for e-commerce brands, particularly Shopify merchants or other mid-market and enterprise online retailers.

• Preferred: B2B marketing campaigns aimed at the US market.

• Preferred: Familiarity with Webflow or similar landing page and content management systems.

• Preferred: Knowledge of SEO/AEO and experience collaborating with external specialists or contractors.

• Preferred: Experience establishing a demand generation function or a successful acquisition channel from an early stage.

• Preferred: Basic creative skills using tools like Canva or Figma.

🏝️ Benefits

• Fully remote position; candidates can be located anywhere.

• 15 days of paid time off (PTO).

• Observance of local or US holidays.