Demand Generation Manager – Public Sector

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement demand generation strategies that align with pipeline, revenue, and growth goals.

• Take ownership of the demand strategy for designated regions, industries, or market segments.

• Construct quarterly and annual plans for pipeline generation while identifying risks and opportunities.

• Design and execute comprehensive demand programs utilizing digital campaigns, webinars, nurture initiatives, ABM, partner programs, and sales activation efforts.

• Collaborate with Global Campaigns and internal stakeholders to execute and enhance campaign playbooks.

• Utilize AI-driven tools and automation to boost efficiency, scalability, and overall performance.

• Implement marketing strategies throughout the buyer journey to create and expedite opportunities.

• Work closely with Sales counterparts, SDRs, Account Executives, and Partner teams.

• Engage in pipeline reviews, forecasting discussions, account planning, and quarterly business assessments.

• Partner with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams.

• Track pipeline health and suggest actions to enhance performance and conversion rates.

• Set KPIs and develop reporting frameworks to evaluate the effectiveness of demand generation efforts.

• Drive optimization through testing, experimentation, and data-informed decision-making.

• Present performance insights and recommendations to sales and marketing leadership.

• Act as a trusted advisor and thought leader within the marketing organization.

• Share expertise and provide coaching on current best practices and market trends.

• Mentor, coach, train, and offer constructive feedback to team members and leadership.

⛳️ Requirements

• Bachelor's degree or equivalent experience.

• At least eight years of experience in B2B marketing.

• Minimum of three years’ experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.

• Demonstrated success in collaborating with Sales to meet pipeline and revenue objectives.

• Experience in creating quarterly and annual pipeline generation plans.

• Proficiency in marketing automation, CRM, analytics, and digital marketing technologies.

• Ability to define KPIs and reporting frameworks.

• Strong skills in communication, project management, analytics, and stakeholder management.

• Experience in designing and executing integrated demand programs using digital campaigns, webinars, nurture initiatives, ABM, partner programs, and sales activation efforts.

• Willingness to travel 20% of the time.

🏝️ Benefits

• Access to career development resources.

• Participation in wellbeing programs.

• Opportunities to engage in innovation practices.

• Work in an inclusive workplace.

• Involvement in employee initiatives and community giving campaigns and programs.