Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the webinar program, encompassing promotion, registration, production, on-demand distribution, and follow-up activities.

• Transform events into leads by collaborating with account executives to schedule meetings prior to events and delivering customized follow-ups afterward.

• Enhance lead scoring and routing, and implement shared processes for sales lead handoff and follow-up.

• Develop and test email nurture journeys for contacts who are not yet ready to engage with the sales team.

• Expand owned channels, including email, landing pages, website conversion paths, and organic social and search fundamentals.

• Manage the marketing automation platform, ensure CRM integration, track campaigns, and maintain data quality.

• Provide reports on pipeline performance by source and program, along with monthly updates for marketing and sales leadership.

⛳️ Requirements

• Approximately five years of experience in B2B demand generation, campaign, or marketing programs roles, preferably with technical audiences in security, infrastructure, or developer tools.

• Practical experience utilizing AI tools in daily tasks.

• Proven success in managing recurring webinars or events and linking them to pipeline growth.

• Proficiency in working with a marketing automation platform (such as HubSpot, Marketo, or Pardot) and Salesforce, including lead scoring, routing, and campaign tracking.

• Experience in achieving pipeline or opportunity goals.

• A collaborative mindset in working with sales teams and establishing shared processes across departments.

• Innovative approaches to engaging audiences through owned channels, partnerships, co-hosted webinars, and networks of colleagues.

• Strong writing skills for emails and landing pages that are clear and engaging.

• Willingness to travel to conferences and events as required.

• Bonus: Experience in the security or infrastructure industry.

• Bonus: Familiarity with webinar platforms such as ON24, Goldcast, or Zoom Webinars.

• Bonus: Background in event planning.

• Bonus: Experience in co-marketing with cloud providers or channel partners.

🏝️ Benefits

• Remote work flexibility anywhere in the US.

• Paid time off for rest and relaxation.

• Comprehensive health insurance coverage.

• Provision of necessary work equipment.

• Opportunity to influence a developing marketing function and witness the direct impact of your efforts.