Demand Generation Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Devise and implement a B2B inbound acquisition strategy for the DSP.

• Identify, prioritize, test, and enhance inbound acquisition channels based on lead quality, conversion rates, and business impact.

• Optimize landing pages, messaging, forms, and conversion pathways for various customer segments.

• Conduct conversion experiments, including A/B tests when traffic volume permits.

• Collaborate with content, SEO, and external experts to prioritize DSP acquisition efforts, establish requirements, and assess impact.

• Plan and assess paid acquisition campaigns, including budget suggestions, performance evaluations, and optimization strategies.

• Enhance lead source tracking, CRM attribution, and reporting from acquisition to customer activation.

• Create dashboards and reports to monitor acquisition channels, lead quality, and funnel performance.

• Examine the DSP acquisition funnel from initial engagement through qualification, sales transitions, and advertiser activation.

• Establish lead qualification criteria, improve lead routing and nurturing processes, and refine lead scoring.

• Develop segmented email campaigns and automated nurturing workflows.

• Work closely with Business Development to align qualification criteria and ensure effective lead transitions.

• Oversee CRM data quality and accurate monitoring of lead sources and conversion stages.

• Report to the Head of Marketing and collaborate with the Head of DSP, Business Development, Product Manager, and Marketing team.

• Foster measurable increases in high-quality inbound leads and SQLs, enhance funnel conversion, and implement scalable acquisition testing.

⛳️ Requirements

• A minimum of 2 years of experience in B2B Demand Generation, Growth Marketing, or Inbound Marketing, ideally within SaaS or technology sectors.

• Demonstrated experience in generating qualified inbound leads and enhancing conversion rates.

• Strong practical experience with CRM systems, lead scoring, nurturing workflows, and marketing automation.

• Solid analytical skills along with experience in marketing attribution, funnel analytics, and performance dashboards.

• Familiarity with B2B marketing automation and analytics platforms such as HubSpot, GA4, Looker Studio, or equivalent tools.

• Good understanding of SEO, content-driven acquisition, and emerging channels like AI search.

• Knowledge of PPC principles and campaign performance metrics, with the capability to coordinate with external specialists.

• Experience in optimizing landing pages and conducting A/B testing.

• Ability to manage marketing initiatives, prioritize experiments, and make data-driven decisions.

• Excellent communication skills and experience collaborating with B2B Sales or Business Development teams.

• Proficiency in English at an Upper-Intermediate level or higher.

• Nice to have: Experience in AdTech, MarTech, or programmatic advertising.

• Nice to have: Experience with review platforms, Reddit, and community-driven lead generation.

• Nice to have: Familiarity with AI search optimization (GEO/AEO).

🏝️ Benefits

• Full-time position.

• Remote work.